Top radio commercials that ran May 2- May 8, 2005.
Media
Univision Will Have To Wait-And-See.
Despite Strong Audience Momentum, Spanish-Language TV giant Univision turned in relatively modest first quarter results, raising questions about whether it can convert its formidable share of TV viewing into a corresponding advertising market share.
6th Annual Latin GRAMMY Awards @ Univision.
The Latin Recording Academy and Spanish-language television network Univision announced a new, multiyear partnership, which commences with the production and airing of the 6th Annual Latin GRAMMY Awards on Nov. 3, 2005 .
Televisa Sues Univision & Televisa Chairman Resign From Univision Communications Board.
Grupo Televisa Chairman Emilio Azcarraga Jean and Executive Vice President Alfonso De Angoitia resigned their posts as directors of Univision Communications.
The resignations feed fuel to the fire of riffs between Mexican TV giant Televisa and Univision Communications, stemming from the Univision Communications decision to name Ray Rodriguez COO of the company and royalties due to Televisa from Univision.
The Mexican TV giant Televisa has file a suit against Univision Communications for royalties due Televisa. These occurrences come at a precise time during the week prior to the very important 2005 Upfront Season next week.
Spanish-Language Radio Rises In Popularity.
The number of Spanish-language radio stations in the country are at an all-time high, according to Hispanic Radio Today: How America Listens to Radio 2005 Edition by Arbitron Inc.
The study shows that while the number of Hispanics living in the U.S. is rapidly growing, now representing 14 percent of the population, accordingly so is the number of Spanish-language radio stations, which is at 678 – the highest to date. Among these stations, the most popular radio formats among Hispanics are Mexican Regional (17.9 percent), followed by Spanish Contemporary (11.3 percent) and Spanish Tropical (7.9 percent).
Hispanic Direct Marketing. What Are You Waiting For?
If you think that you may be overlooking the potential of direct marketing to the Hispanic market, you may be right.
The direct marketing industry generates more than 3 trillion in revenues, and that doesn’t include the online and interactive area. And yes, the Hispanic potion of this revenue is increasing.
