Liberman Broadcasting owners and operators of KRCA-TV Channel 62 in Los Angeles began a billboard campaign using the slogan Los Angeles, Mexico. By crossing out the CA in red and rewriting “Mexico”, they are promoting the relationship between Hispanics in Los Angeles and Mexico.
Media
Media Monitors AirCheck Radio Spots.
Top radio commercials that ran April 25 – May 1, 2005.
XM To Broadcast World Cup 2006 Soccer Tournament.
XM Satellite Radio announced that it will be the exclusive satellite radio broadcaster for the FIFA World Cup Germany 2006 Soccer tournament.
People En Español’s ’50 Most Beautiful’.
People en Español’s top-selling franchise issue, the “50 Most Beautiful,” hits newsstands revealing the hottest Hispanic entertainers of 2005.
Prevention en Español Re-launches.
Editorial Televisa announced the re-launch of Prevention en Español, a magazine that will address preventive care and health issues to guide Hispanics in the US and Latin America towards a healthier lifestyle.
