Univision Communications Inc. announced that Alina Falcón has been promoted to Executive Vice President and Operating Manager of the Univision Network, effective immediately. Ms. Falcón will be responsible for overseeing all operations, including programming, promotions, talent relations, technical operations and news for the Univision Network. She will be based in Miami and will report to Ray Rodriguez, President and Chief Operating Officer, Univision Communications Inc. Ms. Falcón was previously the Executive Vice President and Operating Manager of the TeleFutura Network.
Media
The One Real Objection @ Burke’s Business Builders.
If you’re in the business of selling, then you’re in the business of overcoming objections. In media selling, we hear objections daily from prospects and clients. If you’re in management, you also have to handle objections from your staff. (I think more selling goes on in building than outside the building. Try rolling out a new compensation plan and tell me you’re not in high sales mode.) If you’re selling Hispanic media, you’re probably going to hear more objections than your general market counterparts. I’m sure this is not new news to you.
Media Monitors AirCheck Radio Spots
Top radio commercials that ran February 7 – 13, 2005.
Televisa Challenges Univision.
Televisa has informed Univision Communications that talent under contract with the Mexican conglomerate will not be appearing on Univision Communications network,stations or events. This includes the much anticipated Premio lo Nuestro event next week.
The response is due to Televisa’s potential disagreement with the promotion of Ray Rodriguez to the new post of President & COO of Univision Communications.
FSI Coupons Move Past 250B In 2004.
America’s love affair with the coupon continued in 2004, as 251 billion coupons were distributed within newspaper Free Standing Inserts (FSIs). According to the annual Marx FSI Trend Report, this represented a 7.7 percent increase in comparison to 2003. Over 850 FSI coupons were issued for every U.S. citizen with potential per-person savings of nearly $1,000.
25th Annual Tejano Music Awards.
Texas Talent Musicians Association (TTMA) founders and producers of the annual Tejano Music Awards, formally unveiled details for the upcoming and exciting Silver Anniversary 25th Awards show and schedule of events.
