In 2004, the Los Angeles Metro Radio market (Los Angeles and Orange Counties) once again exceeded $1 Billion in revenue according to the SCBA, based on individual station reports. The 59 commercial stations on 53 formats that are home to the metro put $1.045 billion in advertising on the air in 2004. That’s up slightly, by about 1%, over 2003, which marked the first time in history that a radio market exceeded $1 Billion in revenue in a year.
Media
Leap Expands Its International Long Distance Calling Service.
In a move to make its Cricket wireless service even more customer friendly and affordable, Leap Wireless International, Inc. announced that it is expanding its international long distance (ILD) offering to more than 60 countries.
Media Monitors AirCheck Radio Spots
Top radio commercials that ran January 24 – 31, 2005.
Radio Listeners Respond Positively To Fewer Spots.
Navigauge released an analysis of radio station audience behavior in and around commercial breaks. The study is the media industrys first independent analysis (using completely passive electronic monitoring) of how commercial stopset structure affects listener retention during and after the breaks. Over 46,000 stopsets and more than 127,000 commercials were examined over a three-month period.
