Embracing the growing strength of the affluent U.S.-born Latino market, Emmis Publishing L.P., a subsidiary of Emmis Communications Corporation, and Ciudad LLC, today jointly announced their plan to launch Tu Ciudad Los Angeles, an English-language magazine targeted to upwardly-mobile Latinos in Los Angeles, the city with the nation’s largest Hispanic population.
Media
The Arbitron Power of Hispanic Consumers Study 2004.
Demographics and top markets for the U.S. Hispanic population. The report outlines opportunities in this fast-growing $686 billion dollar market.
¡Viva Tu Cine! film series to open ‘BENDITO INFIERNO’.
Viva Tu Cine!, the Spanish-language film series, will release the comedy “Bendito Infierno” (Blessed Inferno) on February 04, 2005 in Los Angeles for a limited theatrical run.
Bi-monthly Siempre Mujer! To Launch.
Meredith Corporation, the publisher of such well recognized titles as Better Homes and Gardens, Ladies’ Home Journal and More magazines, announced that it will launch its first lifestyle and shelter publication for Hispanic women. The magazine will be titled Siempre Mujer! and will premiere in fall 2005 on a bi-monthly basis with an initial rate base of 350,000.
Media Monitors AirCheck Radio Spots
Top radio commercials that ran January 17 – 23, 2005
Billboard Latino & Azteca America Joins Forces To Create Weekly Music Show.
Azteca America announced the signing of an agreement to co-produce a weekly one-hour magazine show with Billboard magazine and 13th Floor Television. The Spanish-language show “Billboard Latino” will premiere on February 5, 2005 and will air every Saturday from 9 PM – 10 PM ET.
