Carmen’s Cupones y Consejos (Carmen’s Coupons, Tips and Advice) announced that America Online (AOL) is back for more. They are launching a new Hispanic direct mail effort through the Carmen’s program just in time for Back to School.
Media
David Bisbal & Jessica Simpson To Open 5th Annual Latin GRAMMY Awards.
The Latin Recording Academy announced that the winner of the 4th Annual Latin GRAMMY for Best New Artist and current nominee David Bisbal and multi-platinum recording artist Jessica Simpson will electrify the stage with an amazing opening duet on the 5th Annual Latin GRAMMY Awards Sept. 1 airing live on the CBS Television Network from 8 – 10 p.m. (ET/PT).
Televisa Cine’s ‘A Day Without A Mexican’ Opens.
Televisa Cine’s critically acclaimed feature debut and overwhelming audience favorite “A Day Without a Mexican” continues its successful run, adds 45 new U.S. play across Albuquerque, Las Vegas, Denver and Phoenix. Moviegoers are encouraged to check out local movie listings for specific theaters and play times near them.
Pocket Billboards Targets Hispanics.
Pocket Billboards and IDT Corporation announced the launch of a telephone calling card based advertising program. The program places print advertising on IDT pre-paid calling cards and features interactive audio messages that are linked to the calling card’s voice prompt directions. Pocket Billboards is a media company that uses calling cards as an advertising and marketing medium.
