Media

Foote Cone & Belding (FCB), Irvine, Calif., selected Dastmalchi, Newport Beach, Calif., as its mobile marketing agency for the Taco Bell Los Angeles field account. During the month of August, Dastmalchi’s bilingual mobile marketing crew will travel in customized vehicles throughout the Los Angeles DMA promoting Taco Bell’s “Late Night” message and their exclusive new Mountain Dew Baja Blast beverage.

Personal Relevance; Personal Connections: How Radio Ads Affect Consumers See how radio advertisers who tailor and appropriately place their messages can reap the benefits of the personal, emotion-driven relationship listeners have with radio.

The Podiatric Physician Association of Puerto Rico (SMPPR, in Spanish), recently launched the awareness campaign: “El calor de la temporada”. Dr. Ricardo Jaen, SMP’s Director of Communications said the purpose of the Campaign is to alert the public of the importance of properly podiatric care to avoid foot conditions that may interfere with summer activities and the Back-to-School (and Back-to-work).

When it comes to indecency in the media, the opinions of Hispanic radio listeners vary only slightly from their Anglo and African-American brothers and sisters according to a recent nationwide study conducted by Paragon Media Strategies. When asked, “Are you aware of the recent issue of indecency in the media,” 79% of the Hispanic respondents in the survey indicated they were aware. This matched the 79% for total respondents and was close to the 80% awareness for Anglos. African-Americans’ awareness of the issue trailed a bit at 66%.

Clearview Cinemas announced that on Friday, August 27 its movie theatre at 62nd and Broadway will open as Cinema Latino — the only all Latino movie house in Manhattan. The single-screen, 300-seat theatre will exclusively show first run Latin American, Spanish and Portuguese films with English subtitles imported from 20 different countries.