Despite the spread of advertising messages to nearly every setting in contemporary America, attracting the attention of the elusive male audience has always been a challenge, The men’s room offers one relatively untouched ad vehicle that just about everyone who enters it faces: the urinal.
Media
Bud Anti-Drug Campaign?
Budweiser has launched an anti-drug billboard campaign that promotes drinking instead. The question here is alcohol better than drugs?
ABC Board Acts To Censure Hoy Newspaper.
The Board of Directors of the Audit Bureau of Circulations (ABC), at its just-concluded July 7-10, 2004 meeting, censured Hoy (New York, N.Y.) for circumvention of ABC’s bylaws and rules.
MLB All Star Game @ Fox Sports en Español.
Fox Sports en Español is presenting Major League Baseball All-Star Game in Spanish for the first time ever in the game’s 75-year history. A live pre-game show begins at 8:00 p.m. ET/5:00 p.m. PT followed by the live All-Star game from Minute Maid Stadium Houston.
