In an effort to offset the impact of a well-financed anti-people meter campaign aimed at minorities, civic leaders and politicians, Nielsen has hired a multicultural marketing agency to conduct an aggressive advertising and PR campaign of its own. The effort, which will include print and radio advertising, as well as a “grassroots advertising” and PR campaign, will be handled by Burrell, a multicultural shop that is regarded as one of the top agencies specializing in African American consumers.
Media
Talking Urinals With Winking/Blinking Ads To Reach Men.
Despite the spread of advertising messages to nearly every setting in contemporary America, attracting the attention of the elusive male audience has always been a challenge, The men’s room offers one relatively untouched ad vehicle that just about everyone who enters it faces: the urinal.
Bud Anti-Drug Campaign?
Budweiser has launched an anti-drug billboard campaign that promotes drinking instead. The question here is alcohol better than drugs?
ABC Board Acts To Censure Hoy Newspaper.
The Board of Directors of the Audit Bureau of Circulations (ABC), at its just-concluded July 7-10, 2004 meeting, censured Hoy (New York, N.Y.) for circumvention of ABC’s bylaws and rules.
