A survey by Simmons Market Research Bureau offers intriguing new information on the television advertising preferences of the growing Hispanic market. Supporting findings from a recently released Univision study about Spanish- and English-language TV viewers, the Fall 2003 Simmons National Consumer Study offers critical new insights into Spanish viewers’ more positive attitudes toward TV advertising.
Media
Increase In US Hispanic Purchasing Power Will Lead To Shifts In Telecom Marketing Focus.
One out of every three dollars spent on telecommunications services in 2009 will come from US ethic communities, so the spending power of the Hispanic American, African American, and Asian American communities will become crucial to the survival of telecommunications providers over the next five years.
