As the New Year starts, Telemundo has begun the countdown to the Opening Ceremony of the 2004 Olympic Games taking place this summer in Athens, Greece; an event that will make history on U.S. Spanish-language television.
Media
NBA’s Felipe López Joins Telemundo Sports.
Renowned NBA player Felipe López joins Telemundo’s Sports Anchor Jessi Losada as Expert Analyst for “La NBA en Telemundo.” The announcement was made today by Jorge Hidalgo, Executive Vice President of Telemundo Sports.
Hispanic Magazines Post Double-Digit Increases In Ad Revenues In 2003.
Hispanic magazines posted significant increases in ad revenues in 2003 according to preliminary ad spending estimates released by Media Economics Group’s HispanicMagazineMonitor service. Preliminary full-year 2003 estimates show $145,884,954 in estimated ad spending and 11,230 total ad pages for the 58 titles monitored by the service in 2003. On a “same title” basis, estimated ad spending rose by 23.7% while ad pages increased 6.5% from 2002.
La Opinion & El Diario/La Prensa Form Impremedia LLC.
La Opinion’s owners, the Lozano Family, and CPK Media have announced they are combining forces to form the first ever national Spanish-language newspaper company in the United States targeting the growing Hispanic population. The new company, Impremedia LLC, brings together La Opinion and El Diario/La Prensa, the leading Spanish-language daily newspapers in Los Angeles and New York, the two largest Latino markets in the country.
