Media

Telemundo officially announced the start of production for “100 Días Para Enamorarnos” (100 Days To Fall In Love), a romantic comed

Internet advertising revenues in the United States totaled $57.9 billion for the half year (“HY”) of 2019, with Q2 2019 accounting for approximately $29.9 billion and Q1 2019 accounting for approximately $28.0 billion. Revenues for HY 2019 increased 16.9% over HY 2018 over HY 2018 with revenues of $49.5 billion.

Lotus Communications Flagship Los Angeles Spanish stations KWKW and KFWB announce the promotion of Rebecca Posen to the position of Director of Sales.

The reach of connected TV (CTV) now extends to more than half of all American homes, providing a unique set of opportunities for marketers to reach television audiences with advertising experiences that are as dynamic, interactive, and measurable as those employed in digital environments. Increasingly, marketers are looking for ways to take advantage of this expanding new medium to drive results, grow their bottom line, and deliver important KPIs in ways that traditional linear television cannot.

Although Hispanic Heritage Month is officially over, TV viewing is a year-round sport and Hispanics are some of the biggest sports watchers, especially in October which, debatably, is the best month to be a sports fan.

The fundamental method by which television commercials are bought and sold hasn’t significantly changed since the first spot aired 70 years ago — but that is changing now, and changing fast.

With more content today than most of us know what to do with, what defines a hit is undoubtedly different than 20 or 30 years ago. But HOW we define a hit is perhaps more important.

LATV Network announced that it has hired Max Ramirez as Director of Digital Sales & Brand Partnerships based in its Los Angeles office.

Univision Communications Inc. announced that John Hannon will be joining Univision Houston as President and General Manager, effective immediately.

Telemundo Deportes deployed a robust lineup of exclusive digital content to serve its digital fans with sports content customized for each platform and available 24/7.

This special episode, recorded during Advertising Week, focuses on addressable advertising and how the media industry can use it and other approaches to best reach the audiences they seek to engage with—particularly women.

In a world where consumers are no longer tied to broadcast and cable schedules to catch their favorite shows, live sports are the exception. Sports is one of the few remaining content types/genres that fans will go out of their way to watch live.

Telemundo and Quibi have partnered to produce daily news programming for the mobile platform when it launches in April 2020. As a part of the partnership, Telemundo is developing two exclusive shows for Quibi’s curated news and entertainment programming, Daily Essentials.

AIRE Radio Networks and LaMusica announced that the queen of reggaeton, Ivy Queen, has joined its newly created Latin-artist based marketing platform,

As viewers, you probably agree that we’ve never had more options when deciding what content to watch, which device to watch it on, or how to access it. Consumers are living in a golden age of television, no matter how TV is now defined.

UNANIMO Deportes will be the National Spanish language home for the entire MLB 2019 Post-Season

Mobile devices are altering family life in Mexico, according to a first-of-its-kind study conducted by the USC Annenberg School for Communication and Journalism and Common Sense that examines device use, habits, and attitudes of Mexican teens and their parents. More Mexican parents expressed concern about their teens’ use of mobile devices, and more teens reported feeling distracted and “addicted” to their phones than families in three other countries: the United States, Japan, and the United Kingdom.

Televisión Dominicana will air Circo Soledad, a stylized, circus-like concert featuring all the best of legendary Billboard Latin Music Award-winner Ricardo Arjona, on Saturday, September 28, at 9 p.m. ET / 6 p.m. PT.

The Yankelovich Multicultural Marketing Study of 2006 revealed that Hispanics were three to five times more likely than the general market to respond to direct mail. Is that still the case now that we are firmly entrenched in the digital age?  By Karla Fernandez Parker – Senior Marketing Executive, Branding and Advertising

Univision Communications Inc. and Amazon announced that they are partnering in the U.S. to introduce new Spanish-language skills on Alexa, Amazon’s cloud-based voice service.