Media

The analysis examines local broadcasting’s impact on the economy through direct employment, its ripple effect on other industries and as an advertising medium for messaging consumers. Local radio and television’s influence on the national economy as well as all 50 states and the District of Columbia is broken out in the study.

The Latin Recording Academy® has announced key changes to a leadership team that will continue to drive its remarkable and aggressive growth for the next decade. Changes in the Executive team include appointing former Azteca America President and CEO, Manuel Abud, as the new Chief Operating Officer of The Latin Academy while naming 19-year Latin GRAMMY® veteran Luis Dousdebes to the new position of Chief Awards, Membership and Preservation Officer. Additionally, Aida Scorza, who has served both the Recording Academy™ and The Latin Recording Academy for more than 30 years, has been promoted to Senior Vice President of Awards.

NBCUniversal announced “Peacock” as the name for its new streaming service. Peacock is a nod to NBC’s iconic logo and NBCUniversal’s rich legacy of creating beloved films, TV series, characters and franchises that have been at the epicenter of pop culture and will continue to define the future of entertainment.

Entravision Communications Corporation announced the appointment of Robert McCauley to Senior Vice President of Integrated Marketing Solutions

Nuestra Vision, a Spanish language TV network who offers 100% Mexican premium programming to Mexican, Mexican-American and Hispanic audiences living in the US, continues to expand its reach through the release of its free digital mobile app for iOS and Android devices.

The first step to winning a person’s heart and mind is being relevant, engaging, and eager to capture her attention. It’s the same drill for advertising. Above all, advertising creative is the most important factor for influencing behavior and driving sales.

Univision Los Angeles, part of Univision Communications Inc., announced new programming for KTNQ 1020-AM. Starting this week, the new KTNQ 1020-AM programming slate will cover subjects important to the Latino community in the City of Angels, including sports, community empowerment, politics, health and personal finance.

Univision announced the U.S. premiere of “La Usurpadora” (The Usurper), one of the most popular dramas of all time and the first series of “The Collection,” an anthology of timeless classics reimagined for today’s audiences.

Telemundo62/WWSI in Philadelphia announced that Alberto Rullán will join the news team as NEWS anchor for Noticiero Telemundo62.

Spanish Broadcasting System, Inc. (“SBS”) announced the appointment of Eduardo Maytorena as Local Sales Manager of the Los Angeles market, KLAX-FM – 97.9FM La Raza and KXOL-FM Mega 96.3FM.

beIN SPORTS announced a content licensing agreement with U.S.-based Spanish-language broadcast network Azteca America. The licensing deal gives Azteca America the broadcast rights to the upcoming and highly-coveted 2019/2020 LaLiga Smartbank soccer season. Azteca America will also gain access to additional high-quality sports content produced specifically for the US Hispanic audience.

Early in the digital era, Hispanics lagged significantly in internet access, but that’s changed mainly due to smartphone adoption. These days, Hispanics are avid users of social media and digital video—though they do lag behind in having home broadband.

Telemundo announced the premiere of No te Puedes Esconder, a 10 episode thriller produced by Telemundo International Studios featuring the return of beloved Mexican actress Blanca Soto (Señora Acero, Viuda Blanca, Dinner for Schmucks, Eva Luna) and the Telemundo debut of renowned Spanish actor Eduardo Noriega (Thesis, Vantage Point, The Last Stand, Transsiberian, The Translators) on Monday, September 30 at 10pm/9c

Univision Bay Area announced the re-format of its Uforia station KVVF as Latino Mix 105.7/100.7FM, which now airs Latin Rhythmic music.

Entravision Communications Corporation announced that it will bring listeners the most extensive Spanish language radio broadcast coverage of the upcoming 2019 NFL Centennial season. Entravision will broadcast 46 games across 17 U.S. markets on its owned and operated stations, the most in its multi-year partnership with the NFL which extends through the 2020 NFL season.

It takes a concerted effort to develop a successful integrated marketing campaign. Every channel plays its part in driving consumers toward making a purchase and beyond. A campaign’s performance ultimately comes down to nailing the right time and place to deliver it.

Entravision Communications Corporation announced that it has launched Despierta Orlando, a local Spanish morning news magazine show on the Univision Orlando television station.  

In June, I posted two RAB blog posts regarding the upcoming 2020 elections. I stated that PQ Media is forecasting $8.33 billion is going to be spent by candidates and their PACs, as well as by special interest groups supporting/not supporting ballot initiatives or referendums. Radio was predicted to do well, fueled by candidates targeting multicultural audiences.  By Leo Kivijarv, Ph.D., Executive Vice President & Director of Research, PQ Media

According to Nielsen’s National Television Household Universe Estimates, there are 120.6 million TV homes in the U.S. for the 2019-20 TV season.

Univision News announced that María Martínez-Guzmán has been promoted to Senior Vice President and Executive News Director, effective immediately. Prior to this appointment, she was Vice President, News Gathering for Univision News.