Media

As the summer movie season winds to a close, and the conversation around immigration continues to simmer, one place where audiences won’t find the Latino community is in popular films, according to a new study.

In its fifth year, The Panamanian International Film Festival in Los Angeles (PIFF/LA) brings PANAFEST 2019, a celebration of cinema, culture and community, to  The Downtown Independent Theater Los Angeles on October 18, 19, and 20.

With over 15,000 local broadcast radio stations, no other medium informs, entertains or engages better than radio.  Rooted in the community where listeners live, work, go to school or just go about their day, radio connects.  By Annette Malave, SVP/Insights, RAB

Despite strong results being realized by brands from location targeting advertising, nearly two-thirds of spend is still being wasted because of poor quality data and mistargeted location impressions.

The New York Latino Film Festival (NYLFF), celebrated its 16th anniversary with star-studded events and films, celebrating the Latino film industry and content creators from August 12 to 18. More than 1500 moviegoers supported more than 83 films from established and emerging filmmakers, with more than 10 countries represented. A variety of genres and formats were presented, including features, shorts, documentaries, web series and experimental films. Winners were announced at the conclusion of the Festival on Sunday, August 18, 2019 in the categories of International Feature, Documentary, U.S. Feature, Short Film, and Honorable Mention. In addition, in its first year, NYLFF in partnership with HBO Latino presented the”Latinos Stand-Up” competition in search of the best Latino stand-up comedians around the country. Over 300 entries were received and six finalists competed in front of a live audience and judging panel on Friday, August 16, 2019.

Telemundo Global Studios (TGS) introduced the inaugural class of its innovative TGS Fellowship Program, the first-ever premier professional development project for scripted content producers in Hispanic media.

Social media isn’t a stagnant thing – it continuously evolves, as does the way users engage with it. The only way to reach these users efficiently is to stay on top of the latest insights into social platforms and allow them to inform your strategies.

NBCUniversal Telemundo Enterprises announced it acquired the internationally-renowned production boutique Underground Producciones based in Argentina.  The new wholly-owned subsidiary will become an extension of the successful Telemundo Global Studios designed to super charge its growth and premium content production capabilities for prime time and digital platforms.

Despite losing subscribers for the first time in the past eight years, Netflix is still the preferred method used for watching TV programs among U.S. consumers, followed closely by YouTube. Preferred by 61% of consumers for the past two years, the streaming giant’s dominance hasn’t been marked so much by growth as it has been by the drastic decline of Live TV across 2017, 2018, and 2019. In a matter of 3 years, linear television went from 68% in viewership down to 36%.

Scrolling through social media, it’s hard not to be influenced by influencers. Do you need another carry-on bag? Probably not. But do you have to have it after you saw an influencer capturing its essence on the hills of Santorini, and you suddenly saw yourself there? Of course you do.

Univision Communications Inc and POPSUGAR announced the launch of “Juntos We Shine,” a new podcast that showcases the stories of remarkable men and women who are committed to making a difference in their communities. “Juntos We Shine” marks the first time that POPSUGAR has teamed up with the Spanish-language media company for a podcast.

eMarketer principal analyst Debra Aho Williamson discusses the influencer shift toward authenticity, and why influencer marketing may soon become regulated. She also assesses Facebook’s mind-reading program, a TikTok smartphone and Apple’s new credit card.

Cord-cutting has often been described as consumers adopting over-the-top (OTT) services while dropping their pay TV subscriptions, but our latest forecasts show that subscription OTT adoption has begun to stabilize while decreases to the number of pay TV households is accelerating.

Lisa Buyer officially announces the launch of Female Disruptors, a news and education site featuring women and for women.

Radio specializes in boosting ad campaigns because it primarily reaches consumers during the day and away from home, when they’re on the go and closest to the point of purchase. This is a powerful advertising proposition, especially when you consider the impact of a captive audience in the car, where most of radio’s out-of-home listening happens. Increasing traffic and commute times aren’t likely to diminish anytime soon.

Entravision Communications Corporation announced that it has realigned its local sales organization and promoted Eddie Melendez to President of Local Media Sales.

New seasons of the First Division Apertura Tournaments for Costa Rica, El Salvador and Honduras can currently be seen on CentroAméricaTV.

The initial product offering, dubbed “E-Plus”, is specifically designed to improve measurement accuracy in large multi-cultural radio markets.

Meruelo Media announced that sales executive Mariano Amador will join the newly reformatted Cali 93.9 (KLLI-FM Los Angeles) as General Sales Manager.

Influencer marketing stands at a crossroads. Influencer scandals, the introduction and growing acceptance of fakeness and overall low quality of influencers themselves have all contributed to a declining relevance among consumers. Despite the canary in the digital coal mine, brands continue to increase their influencer marketing budgets and employ more digital tools in an attempt to connect with consumers and drive engagement.