Influencer marketing stands at a crossroads. Influencer scandals, the introduction and growing acceptance of fakeness and overall low quality of influencers themselves have all contributed to a declining relevance among consumers. Despite the canary in the digital coal mine, brands continue to increase their influencer marketing budgets and employ more digital tools in an attempt to connect with consumers and drive engagement.
Entravision Communications Corporation announced a radio format change in Sacramento and Modesto, CA with the launch of “Fuego Hot Hits” on KHHM 103.5 FM and KCVR 98.9 FM effective immediately.
Raúl Juliá: The World’s A Stage premieres August 3rd at the world-famous TCL Chinese Theater during the Los Angeles Latino International Film Festival (LALIFF). Special screenings are also slated throughout August and September in New York, Puerto Rico, San Diego and Miami.
The New York Latino Film Festival (NYLFF), the nation’s premier and most diverse Latino film festival, and a touchstone of the nation’s thriving multicultural cinematic movement, kicks off its16th edition on Monday, August 12th. The festival will feature more than 83 films representing 10 countries, spanning all genres including features, shorts, documentaries, web series and experimental films starring, about and for the U.S. Latino community.
Haim Saban, Chairman of Saban Capital Group, announced he will invest $500 million into the music industry and partner with seasoned music executive Gustavo Lopez to lead Saban Music Group.
The IAB, the national trade association for the digital media and marketing industries, released “Disrupting Brand Preference,” a study that shows that disruptor brand shoppers comprise 48 percent of all U.S consumers. They are younger than incumbent brand-only shoppers, with 84 percent under 54 years old, and are likelier to have a household income of more than $75,000. In addition, direct-to-consumer (DTC) buyers use their favorite brands as vehicles for self-promotion, with twice as many compared to incumbent brand-only shoppers saying that they choose brands to express “who I am.”
Women are actually the fastest growing segment of gamers (and 55 percent of League of Legends fans are women, according to MasterCard) — illustrating the opportunity in this space to empower and segment women, especially as gaming is also a gateway to sports and tech.
By Gonzalo López Martí – Creative director, etc. / LMMiami.com
For the first time on U.S. television, Telemundo premieres the internationally successful series “El Secreto de Selena” (Selena’s Secret), the revealing story behind the tragic death of the Tex-Mex queen Selena Quintanilla on Sunday, August 25, 2019 at 10pm/9c.
Univision Communications Inc. will relaunch its multi-platform sports media brand and leading cable sports network as ‘TUDN’ on Saturday, July 20.
One of the biggest challenges facing media consumers today is finding something to watch or listen to. Can that be right? After all, we live in a time where thousands of content choices are merely a click or swipe away.
Pluto TV announced the launch of Pluto TV Latino, a new, dedicated category debuting on the platform featuring a suite of linear Spanish and Portuguese-language channels. The debut of Pluto TV Latino also denotes the first offering of its kind to be introduced on a major ad-supported OTT platform.
Retailers’ digital ad spend parallels that of the overall US digital ad market this year, growing 19.1%, according to our latest forecast. For this industry, mobile and search advertising dominate ad spend allocation.
Lil Miquela posted her first Instagram post in 2016. Three years later and she has over 1.6 million followers. Not bad for someone who is not even real. Brands are increasingly using virtual influencers like Lil Miquela, but where does virtual brand ambassador cross over into brand deception? by Nigel Hollis
In this conversation, we will explore how brands can play a role in addressing social justice issues in the Black American community by helping improve the lives of Black American consumers while driving brand engagement, loyalty, and sales.
As technology firms invest heavily in new content, traditional media companies face a gap in two areas: data analytics and network branding.
Fuse Media, a cross-platform entertainment media brand for Latino and multicultural millennial and GenZ audiences, announced that it will emerge from Chapter 11 on schedule and as a materially stronger company.
Comcast Advertising announced the launch of a new initiative called On Addressability. The broad goal of this initiative is to help the industry deliver a sound, scalable and sustainable addressable solution to marketers that maximizes the impact and value of television as a marketing platform.
As the share of Americans who say they own a smartphone has increased dramatically over the past decade – from 35% in 2011 to 81% in 2019 – a new Pew Research Center survey finds that the way many people choose to go online is markedly different than in previous years.
The 2019 ‘Miss Universe Puerto Rico’ pageant, which will take place at San Juan’s famed arts and culture hub, ‘El Centro de Bellas Artes’ on Thursday, June 13, at 8 p.m. ET/ 5 p.m. PT, will air live in the U.S. exclusively on WAPA America and Television Dominicana, as well as in Puerto Rico on WAPA Television.
