Media

Vme Tv (Vme Media Inc) announces the premiere of the second season of their hit show TuBebé with Alessandra Villegas.  The new season premieres in the U.S. on Tuesday February 26 at 10:30 am EST/ 7:30 am PST. The episodes will air every Tuesday and Thursday at the same hour.

Mexicanal has hired industry veteran Ana Lydia Montoya Herrera as Deputy General Manager. Based in Mexico City, Montoya will be in charge of the network’s operation and production.

Like most other industries, sports are being disrupted by technology advancements and cultural changes. How can sports executives capitalize on these industry changes in 2019? Our annual report explores eight trends that could redefine the sports industry in the year ahead.

Bottom line time: If you don’t have Hispanics in your audio media plan, you’re missing out.

Digital influencer marketing — the use of celebrities, online personalities, niche uber-enthusiasts, and digital content creators to feature products and services through authentic, native storytelling on social media platforms — is on the rise.

Spanish-language radio stations can certainly attract listeners. But, what about advertisers? Paul Weyland has some great ideas on how to increase the number of appointments your AEs and sales pros can snag with local decisionmakers — and close the deal the GM has been dreaming of. Hear what he has to say in the latest Hispanic Radio Podcast, hosted by RBR+TVBR Editor-in-Chief Adam R Jacobson.

Lionsgate and Hemisphere Media Group announced that their premium Spanish-language streaming service PANTAYA is set to launch its first-ever original scripted series “El Juego de las Llaves” (The Game of Keys) this fall.

“Boxeo Telemundo” celebrates 30 years on the air, setting a historic milestone as the longest-running sports program in Spanish-language television.

With newer generations coming into the consumer fold, the U.S.’ mosaic of buyers grows more diverse. As such, measuring these audiences has become increasingly pertinent—not only because of the value of representation, but because these audiences are helping to shape the future of how we consume and communicate. Women and multicultural consumers have become a driving force in tech and media, particularly when it comes to handheld devices. Mobile devices’ avenues for content and their wide availability are giving power to these diverse groups.

Facebook has been under fire from the mainstream media for about a year, but its brand-safety and privacy scandals haven’t deterred advertisers. In its recent Q4 earnings report, the social giant reported its North American average ad revenues per user (AARPU) were up nearly 30%, and more advertisers than ever are buying.

Attracting local advertisers to traditional media is harder than ever, thanks to the growth of digital media solutions. How can radio stations, in particular those targeting Hispanic consumers, win over some of those advertisers with its own digital offerings? That’s exactly what Armando Guerrero, of digital ad agency Ntooitive, discusses in this all-new Hispanic Radio Podcast with host Adam R Jacobson.

Entravision Communications Corporation announced it has entered an exclusive audio partnership with actress and ratings sensation Kate del Castillo and television personality Jessica Maldonado to produce and launch a weekly syndicated radio and podcast show.

Cinelatino celebrates the month of love beginning with the exclusive U.S. television premiere of the Mexican blockbuster A la Mala on Sunday, February 10, with back-to-back airings at 9pm ET/6pm PT and 11pm ET/8pm PT.

Univision’s “Primer Impacto,” the longest-running Spanish-language daily news magazine in the U.S., is celebrating its 25-year anniversary with an entire week of live shows featuring exceptional stories, celebrity appearances and musical guests.

Over-the-air (OTA) TV—the programming that we all have access to even if we don’t have a cable or satellite programming subscription—is becoming a big thing again. In fact, it’s one of the best things to happen to cord cutters and cord shavers, as it offers them free TV through a digital antenna.

While industry leaders express optimism and enthusiasm for TV attribution, they also are looking for greater visibility and understanding into how leading providers conduct the practice.

Can a radio company with a deep heritage in English-language stations successfully bring Spanish-language radio stations into the mix, from a sales and revenue perspective? Beasley Media Group is doing just that in the Tampa-St. Petersburg market, we learn in this latest Hispanic Radio Podcast.

How many Americans tuned in to watch this year’s Super Bowl? How engaged was the audience via digital and social? In the latest episode of “Behind the Numbers,” Paul Verna digs into the data for the low-scoring game.

NBCUniversal Telemundo Enterprises announced it has secured a record number of integrated partners in a single scripted property for Telemundo with its upcoming series “Betty en NY”. Produced at Telemundo Center in Miami, the highly anticipated, star-packed production is the modern adaptation of one of the most influential stories which will premiere on Wednesday, February 6 at 9 p.m./8c.

“Behind the Numbers” completes its investigation of sports streaming around the world with a look at two key Latin American markets, Brazil and Mexico. eMarketer’s Paul Verna and Matteo Ceurvels discuss the platforms, popular sports and opportunities for marketers.