Media

Futbol de Primera podcasts

Andrés Cantor’s daily soccer show Futbol de Primera is now available in its podcast version in most of the most popular streaming platforms: Apple’s Podacast, Spotify and Overcast as FDPRadio

How the Growth and Evolution of the Over-the-Air TV Home Fits into Today’s Viewing Landscape

Over-the-air (OTA) TV—the programming that we all have access to even if we don’t have a cable or satellite programming subscription—is becoming a big thing again. In fact, it’s one of the best things to happen to cord cutters and cord shavers, as it offers them free TV through a digital antenna. Even better, with the shift to digital broadcasting a decade ago, they’re getting even more channels for free—and in great HD quality. Because of our comprehensive panel approach, our data is inclusive of all household types, including OTA, which allowed us to conduct deep insights and analysis in this important growing segment. So what do we know about OTA households? We recently dived into the data to find out more about them—particularly, how many there are, what they look like and how they consume media.

Hispanic Radio Podcast: Enrique Santos Sounds Off

In this fresh Hispanic Radio Podcast, iHeartLatino head Enrique Santos serves up a plateful of insight and a peek inside how iHeart has taken on the Latin music lover and Spanish-language audio content consumer by speaking with Radio + Television Business Report Editor-in-Chief Adam R Jacobson.

Ruiz named Midwest Sales Director at Mobvious Media

Mobvious Media announced the appointment of George Ruiz to the position of Midwest Sales Director. In this position, Ruiz will help lead the Mobvious business in the Midwest region. Ruiz will report to Heidi Corn, Vice President of Sales.

Linear TV Eroding Due To Poor Value Exchange, Not Cost [REPORT]

Cable and satellite viewership is eroding because it is perceived as a poor value exchange according to a new study from MAGNA, the intelligence, investment and innovation unit within IPG Mediabrands and IPG Media Lab, the media futures and advisory arm of IPG Mediabrands. “Reaching the ‘Un-Reachable” debunks five commonly-held myths about those who watch little to no television, including which demographics are veering away from traditional television and why.

Univision New York Launches First Ever Spanish Language TV Bureau in Albany

Univision New York announced the launch of the very first full-time Spanish-language news bureau in Albany, NY—a historic move marking the first time that a Hispanic television news station in New York will have a full-time presence based in the state capital.

New On-Air Look and Logo for an Audience and Company at Univision

A fresh new on-air look across the network that introduces an updated Univision logo. These changes are part of a brand refresh that supports our internal positioning that captures succinctly what Univision is all about: “Bringing Together Hispanics on the Rise.” This campaign reinforces and expands on our commitment to elevate Hispanics by making them feel proud of their heritage, supported in their daily life, and optimistic about the future.

Telemundo Deportes plans for Copa America 2019

Telemundo Deportes released initial details of its 2019 Copa America coverage plans. As the exclusive Spanish-language home of the tournament taking place in Brazil June 14-July 7, Telemundo Deportes will present all 26 matches live in Spanish on Telemundo, Universo, and Telemundo Deportes’ app and digital platforms. Telemundo Deportes will offer the most extensive Spanish-language coverage ever across all its media platforms, ensuring the most robust viewing experience for all soccer fans.

MOVISTAR+ and Telemundo announce co-production agreement

Telemundo International Studios and Movistar+ announced a strategic multi-year co-production partnership to produce premium limited series for the U.S. and international markets. The parties have agreed that Telemundo Network will have the exclusive rights for the US; Movistar+ will have the exclusive rights for Spain.

Why Do Advertisers Still Find OOH Exciting?

Out-of-home (OOH) advertising is weathering the digital storm better than several other legacy ad mediums.

Hispanic Radio Podcast: New Access To In-Language Voices

What’s stopping a radio station owner from taking the plunge and switching an underperforming AM or FM to Spanish-language programming? Talent is one big concern. How does one get great voices that can resonate with Latino audiences? This Hispanic Radio Podcast could yield the answer.

Primo TV to launch ”Realm Runner” App

Primo TV (Vme Media Inc.) and Platinum Films have announced the launch of “Realm Runner” a new thrilling endless runner game for the hit series Matt Hatter Chronicles.

Univision Expands Local News Offerings with New Local Apps

Univision Communications Inc. announced the launch of a slate of new local news apps in Los Angeles, New York, Miami, Houston, Dallas, Chicago and the Bay Area.

Adsmovil launches ‘Adsmovil Personas’

Adsmovil announced the launch of its audience data platform, ‘Adsmovil Personas,’ which will allow brands and agencies to target U.S. Hispanic audiences via decoupled data from their preferred DSPs at scale.

Comscore expands partnership with Telemundo O&Os

Comscore and NBCUniversal Owned Television Stations (NBC and Telemundo owned stations), a division of NBCUniversal that includes 40 television stations, announced they have formed a multi-year partnership.

How Marketers Are Altering Their TV Attribution Strategies

The slow but steady digitization of TV advertising will place further pressure on ad measurement companies to create more robust cross-platform metrics and attribution models. But for that to happen, several types of companies—including multichannel video programming distributors (MVPDs) and TV networks—need to update their technologies and strategies.

Hispanic Radio Pioneer Elias Liberman passes

Elias Liberman’s radio career began in the late 1960s.  In 1975 the the three brothers, Elias, Julio and Jose along with their father purchased KLVE in Los Angeles and flipped the format to become the first Spanish-language FM in the city, and the second in the United States. Later the family purchased KTNQ in 1979.  

Hispanic Radio Podcast: ‘Mega’ Success In Cradle of Liberty

“Mega Nation” is a sales and ratings success. The radio network serving the Philadelphia DMA also recently went viral thanks to its Spanish-language play-by-play of a historic Philadelphia Eagles win. What can you learn from what’s going on in the Delaware Valley? This podcast could give you some great ideas.

Televisión Dominicana to broadcast 2018-2019 Dominican Professional Baseball Winter League Finals

The Dominican Professional Baseball Winter League (LIDOM, for its Spanish acronym) Finals will air in the U.S. exclusively on Televisión Dominicana.

Half of all video viewing time is spent with others

While more and more Americans are watching video content – TV shows, movies, and short video – on their smartphones, new research from MRI shows that video remains a highly social medium.

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