Media

About half of Facebook users say they are not comfortable when they see how the platform categorizes them, and 27% maintain the site’s classifications do not accurately represent them

Spanish Broadcasting System, Inc.announced the appointment of Victor Roque as Vice President, General Manager of the Puerto Rico market, La Mega 106.9FM, La Nueva 94FM, Zeta 93FM, Play 96.5FM, LaMusica App and MegaTV

While the 2017-2018 season may have been a rocky one for the NFL, the league’s signature event still continues to shine: The average cost of a :30 ad in Super Bowl LII climbed to a record $5.235 million, with overall spend totaling $482 million, second only to the previous year’s game which went into overtime. Kantar Media’s analysis of its exclusive data shows that the Super Bowl remains the preeminent live television event. However, there have been some changes in advertiser strategies, including experimenting with shorter ad lengths and leveraging social media to get the most from their campaigns.

Combate Americas announced key appointments to its leadership team. Billy Sanez joins Combate Americas as Senior Vice President of Marketing, and Rosa Gomez is named Director, Digital and Social Media. Sanez will oversee brand development and integrated marketing communications.

Telemundo announces sponsors NBCUniversal Telemundo Enterprises announced the integrated sponsors for the first-ever Spanish-language version of NBC’s hit series The Voice, which will be premiering on Telemundo on Sunday, January 13 at 9 p.m./8C. Sprint, State Farm and Toyota have signed on to produce creative show integration segments

“Vida y Salud” will air in two-hour episodes every morning from Monday through Friday in the United States and in Latin America on AZ Mundo, a TV Azteca International Pay TV network. Segments of the program on specific topics will also be available for the global market via the new Spanish-language health website www.VidaySalud.com.

Media consumption trends show U.S. Hispanics are first adopters when it comes to hot new tech. How can broadcasters that wish to target these consumers best invest in the tech tools and advancements that will help leverage their brands, and extend them in ways that will ensure continued relevancy in the years ahead? That’s the topic of conversation in this fresh Hispanic Radio Podcast.

Entravision Communications Corporation announced radio format and programming changes in the Albuquerque market with the launch of La Suavecita on KRZY 105.9 FM, effective immediately.

MLC (MLC Media Services) announced the launch of their newest syndicated radio show hosted by Spanish personality Carlos Alvarez with “El Cotorreo con Carlos Alvarez”, premiering on January 14, 2019.

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Thanks to social media, hundreds of millions of individuals are liking, commenting on, and sharing content throughout the course their day. However, as last year’s Fullscreen report “Understanding Multigenerational Youth Audiences” revealed, gen Zers admit to spending “way too much time” with social media or that “it was a problem.” Even a recent survey by Pew Research found that more than half of young people say they would “have a hard time” giving up social media.

In the latest episode of “Behind the Numbers,” forecasters Monica Peart and Eric Haggstrom dig into eMarketer’s latest estimates for global social network use, highlighting markets where players other than Facebook show noteworthy uptake.

Watching remains the preferred mode of news consumption in the U.S.Americans continue to prefer watching the news rather than reading or listening to it, and their viewing loyalties have yet to migrate fully to the web.

Pasiones, the leading network for telenovelas and drama series in Spanish, has two exciting novelas slated for January with the exclusive U.S. premiere of the new Indian production Tumhari Pakhi on Monday, January 7, at 5pm ET/2pm PT on its U.S. feed, and the highly anticipated debut of the popular Turkish drama Unutulmaz (“Unforgettable”) on Tuesday, January 8, on its Latin American feed. Times vary by country.

Cinelatino will air the exclusive U.S. television premiere of the suspenseful Cuban police drama Cuatro Estaciones en la Habana (“Four Seasons in Havana”) on Monday, January 7, at 12:00am ET / 9:00pm PT, with new episodes airing every Monday at midnight following the series premiere.

40% of the world’s population use social media. With some industry reports claiming that consumers on average spend two hours every day sharing, liking, tweeting and updating on these platforms, what does 2019 hold?

To learn why Lazer Broadcasting is bringing its take on regional Mexican programming to the nation, and how both Envision and SuiteRadio are involved, Josh Mednick sat down with RBR+TVBR Editor-in-Chief Adam R Jacobson in this lively and informative Hispanic Radio Podcast.

Entravision Communications Corporation announced an extension to their two agreements with Al & CM Broadcasting LLC. Entravision will represent on a network basis and air Alex “El Genio” Lucas through 2020.

Spanish Broadcasting System, Inc. with its television network, MegaTV announced the return to radio, television and digital platforms of the famous producer and ventriloquist, Antulio “Kobbo” Santarrosa. The agreement between Santarrosa and SBS was made on December 19, 2018, in the United States and will be effective as of January 2019.

Primo TV (Vme Media Inc.) announces the upcoming premiere of the Matt Hatter Chronicles movie “Rise of Primal”. The legendary Primal, first and mightiest of the Coronet Super Villains, has risen again and it’s up to Matt Hatter to stop him! The movie will make its U.S. premiere on December 25th, 4PM EST / 1PM PST.