As health and wellness becomes one of the greatest concerns for nearly all segments of the population, MedicosTV has launched a multifaceted delivery platform for a new channel providing relevant health-related programming aimed at Spanish-speaking Hispanic audiences everywhere.
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MedicosTV launches
Telemundo 47 News Anchor Jorge Ramos To Retire
Concluding a distinguished, award-winning career spanning nearly five decades, Telemundo 47 senior news anchor Jorge Ramos announced that he will be stepping away from the anchor chair following the conclusion of the station’s Friday, September 21 evening newscasts. Ramos announced his retirement earlier tonight to his colleagues who were gathered inside the Telemundo 47 newsroom.
Marketers, You’re Probably Not Paying Enough Attention to Mobile Wallets
In the ongoing effort to gain consumers’ attention, one effective media channel that’s often overlooked is the mobile wallet.
AIRE Radio Networks launches “AL AIRE CON EL TERRIBLE”
The program, which is pioneered by one of the most influential and popular Latin radio personalities, Alberto “El Terrible” Cortez, includes a variety of segments that connect with Hispanic consumers such as community highlights, international news, celebrity gossip and jokes making it a staple within the morning drive.
Univision Partners with AdsWizz AudioMax
AdsWizz announced that Univision Communications Inc. (UCI) has partnered with AdsWizz AudioMax platform to power programmatic ad buying for Uforia, its radio and music streaming app for Latinos.
Social Networks Get Serious About TV-Style Programming
Long-form video is spreading across social media. With the June 2018 launch of IGTV, Instagram joined Facebook, Snapchat and Twitter in a space getting more crowded by the day. Some marketers are placing pre-roll and mid-roll ads in social shows, but the audiences are small and the measurement capabilities are limited.
Social media and Hispanics in the U.S. [INFOGRAPHIC]
Hispanic consumers are a key target audience for marketers worldwide. In this infographic, we investigate the social media behaviors of Hispanics in the U.S.A, including bilingual, English-first and Spanish-first consumers.
More Than Two-Thirds Access Internet on Mobile Devices [REPORT]
New American Community Survey questions revised in 2016 show a stunning increase in reported mobile broadband usage – strong evidence that previous questions were not adequately capturing how U.S. households access the Internet.
Reto 4 Elementos Naturaleza Extrema Season 2 on UniMas
“Reto 4 Elementos Naturaleza Extrema” (Four Elements Challenge Extreme Nature) returns to the U.S. The new edition of the reality competition will air on UniMás Tuesday through Friday at 7 p.m. ET/PT (6 p.m. CT), beginning August 14.
UEFA Champions League Comes to Univision Deportes
Univision Deportes begins its tenure as the official Spanish-language broadcaster of UEFA this month, highlighted by coverage of club soccer’s most prestigious competition, the UEFA Champions League.
Hispanic Radio Podcast: A ‘Mega’ Move Forward In L.A.
In Los Angeles, Spanish Broadcasting System (SBS) is locked in a tight three-way battle for regional Mexican listeners, as its KLAX-FM “97.9 La Raza” takes the midday crown. But, it is the rise of KXOL-FM “Mega 96.3” that warrants attention. Could the substantial gains seen by this Latin Urban and “trap music” hub be replicated in your market? The answer could come by way of this exclusive 15-minute Hispanic Radio
Telemundo Deportes World Cup Experts return
Following Telemundo Deportes’ complete presentation of all 64 2018 World Cup matches, which featured 113 players from last season’s Premier League in the World Cup, the Telemundo Deportes soccer expert team returns to provide play-by-play commentary led by Andrés Cantor, Sammy Sadovnik, Copán Álvarez, Carlos Hermosillo and Manuel Sol. The commentators will also contribute to the pre and post analysis alongside Miguel Gurwitz.
‘Adios, Telemundo’: Salida de Silberwasser Confirmed
In a surprise announcement, NBCUniversal Telemundo Enterprises revealed that the search is on for its new President of Telemundo Networks.
Univision Blackout Is ‘Probably Permanent’
Dish Network chairman Charlie Ergen isn’t kidding around when it comes to the high cost of programming, telling analysts Friday that its dispute with Spanish-language broadcaster is “probably permanent.” Courtesy of Broadcasting & Cable
The Database: Where Local and Out-of-Home TV Viewing Fit Into Today’s Media Landscape [PODCAST]
With so many video options available today, it’s easy to get tunnel vision—especially when it comes to newer options like streaming and connected TV. But, despite the variety of devices and channels Americans now have to choose from, TV viewing remains their top media option.
YouTube Originals Unveils First-Ever Spanish Language Slate Featuring Top Global Latin Talent
YouTube announced its first-ever Spanish language YouTube Originals projects in development.
Hispanic Radio Podcast: SBS’s Big Play In Puerto Rico
In this Hispanic Radio Podcast, SBS EVP/Programming Jesus Salas shares why the launch of a brand-new station and adjustments at two other FMs in Puerto Rico couldn’t come at a better time. He also discusses how local social media influencers are leading one of the brand refresh efforts, and how politics and the need to talk will soon reshape another FM station best-known for its traditional salsa hits.
Drifting Alone On The Social Network
This was not your ordinary Facebook post — if there is such a thing.
For one thing, it was long — almost 1,600 words. That’s longer than this column. Secondly, it was raw. It was written by somebody in deep pain who laid their soul bare for their entire network to see. I barely knew this person, and I was given a look into the deepest and darkest part of their lives. The post told the story of the breakup of a marriage and a struggle with depression. It was a disturbing blow-by-blow chronicle of someone hitting the bottom.
Televisión Dominicana to air the Dominican Professional Baseball Winter League
Televisión Dominicana has exclusive U.S. television rights to the home games of Las Estrellas Orientales, Los Gigantes del Cibao, Los Leones del Escogido, and Los Toros del Este, which will include the regular season and playoff games.
Gaining Ground: Major League Soccer Popularity in the U.S.
Major League Soccer (MLS) has come a long way over the past decade. While “football” continues to dominate as the most popular sport globally, soccer has been fighting an uphill battle to match the interest of American football in the U