Media

Emilio Guede Fernández, a pioneer of advertising film production in Puerto Rico, died in Miami last Saturday, July 28th, at the age 90. He was the founder of Guede Films, in Guaynabo, Puerto Rico, a company that opened up offices in New York to service the U.S. Hispanic Market and had offices in Guatemala, Colombia and Panama. Guede was a cinematographer who worked as director and photographer on many television spots for many ad agencies in Puerto Rico, Latin America and the United States. A list of his commercials or those produced by his company includes brands such as AT&T, Procter & Gamble, Colgate-Palmolive, McDonald’s, Kentucky Fried Chicken, Banco Popular and many others.

U.S. Hispanic soccer fans can enjoy new seasons of Costa Rica’s “Campeonato Apertura 2018,” which kicked off Sunday, July 22nd and El Salvador and Honduras’ “Torneo Apertura 2018,” beginning Saturday, July 28, exclusively on Centroamérica TV.

Fans and brands feeling down after the conclusion of the FIFA World Cup and seeing the hosting of the 2026 event as too far in the future have a respite in the International Champions Cup presented by Heineken.

When there’s gold stuck in the hills, you can bet your life there will always be a few rogues attracted to a new area alongside the hardworking prospectors. Influencer marketing is the latest incarnation of a well-trodden path of those who are acting legitimately rubbing shoulders with snake oil salesmen.

As digital marketers try to connect with a growing US Hispanic population, they will need to get past the outdated picture of a population languishing on the wrong side of a gaping “digital divide.” Thanks in part to smartphones, Hispanics have become a very digital cohort.

In this latest Hispanic Radio Podcast, Adam R Jacobson has a candid conversation with a Latina consumer of both English-language and Spanish-language radio in Miami. She’s an immigrant and has her favorite stations, which she listens to both in the car and at home. What does she like? Listen now and learn!

Telemundo Deportes announced three-division World Champion and former Olympian athlete Abner Mares returns to join Boxeo Telemundo’s announce team and serve as a special correspondent for all major fights for Titulares y Más, after having served as an analyst for Telemundo’s coverage of the 2016 Rio Olympics.

In federal court in Brooklyn, US Imagina, LLC (“Imagina US”) pleaded guilty to a criminal information (the “Information”) charging it with two counts of wire fraud conspiracy in connection with the participation of two of its senior executives in schemes to pay more than $6.5 million in bribes to high-ranking officials of the Caribbean Football Union (“CFU”) and four Central American national soccer federations to secure media and marketing rights to those federations’ World Cup qualifier matches. 

The World Cup is not only becoming more popular among women but also increasingly effective in reaching female football fans. As England reaches the quarter finals, our data shows it’s time for advertisers to reevaluate their targeting strategies accordingly.

Has FCC Chairman Ajit Pai’s championing of “AM revitalization” through the introduction of FM translators as a rebroadcast outlet truly revitalized the radio industry? Absolutamente … says Hispanic radio veteran George Mier. Thanks to translators serving Tampa and Orlando, his family’s Q Broadcasting is soaring in Central Florida. We learn all about Q’s new heights in this Hispanic Radio Podcast hosted by RBR+TVBR’s Adam Jacobson.  Courtesy of Radio & Television Business Report

Recent surveys have highlighted growing unease among consumers about the power and possible political leanings of big technology companies. In the latest episode of eMarketer’s “Behind the Numbers” podcast, analyst Mark Dolliver joins us to dig into the data.

The music industry is in the midst of a growth spurt that has led to 15-year record revenues for the major label groups and continues to break new consumption records for the first half of 2018. Total album equivalent consumption, which includes physical and digital album sales, song sales and on-demand audio and video song streams are up 18%.

Audio plays an important role in the daily lives of hundreds of millions of Americans, and the listening audience of radio is as diverse and varied as the fabric of the American melting pot itself. In fact, radio is America’s top weekly reach platform, both overall and with Black and Hispanic consumers; 75 million of whom tune in each week. In the first quarter of 2018, the radio reached 92% of Black consumers each week and 96% of Hispanic consumers.

A couple of weeks ago I was at Cannes Festival of Creativity and was struck by an interesting divergence within the creative industry. On one hand we had brands trying to hack the cultural conversation and on the other we had brands using AI to personalize their ads. But could the two trends be mutually exclusive?  by Nigel Hollis

The ad industry duopoly of Google and Facebook may not be all-powerful, but it is still feared by many advertisers.

NBCUniversal Telemundo Enterprises released the groundbreaking study, “La Ola de la FIFA 2018” as part of the most comprehensive World Cup research initiative in the U.S. around soccer fandom.

Technology experts and scholars have never been at a loss for concerns about the current and future impact of the internet.

Telemundo doubles down on its commitment to provide youth the opportunity to play soccer, empower future champions and expand educational opportunities for Latino youth by investing over $35,000 in scholarships to high-need, distinguished student athletes from across the country.

Aida E. Rosario has been named Director of Community and Communications for Telemundo 47.

Thousands of miles away in Russia, some of the most bruising battles in the world are being waged on a finely mowed pitch, as nations wage war against nations in the 2018 FIFA World Cup.  The media company that lost the U.S. Spanish-language broadcast rights to Telemundo now finds itself in its own firefight, a swiftly escalating struggle that was already resulted in a war of words and exchanges full of accusations, finger-pointing and braggadocio.  By Adam Jacobson