Media

The World Cup will account for one in ten of every new ad dollars spent on advertising globally this year. That’s the takeaway from Zenith’s report this year, which predicts the tournament will add $2.4bn to global advertising this year.

Breaking the mold with the theme “No sizes, no limits, no excuses,” Univision’s popular reality competition “Nuestra Belleza Latina” (NBL) 2018 (Our Latin Beauty 2018) is back, announcing its six-city audition tour in the U.S. for its eagerly anticipated and reimagined 11th season.

The FIFA World Cup is approaching fast, and people around the world are planning to watch it – in a social setting. Globally, more than eight in ten people (84%) report that they will watch the games with friends and family. About half (49%) plan to join with work colleagues.

Mobile checkout is shaping up to be a big theme in 2018, but some restaurants are implementing digital kiosks in addition to offering mobile ordering apps. It’s just one more option for customers to choose from in an increasingly consumer-focused world.

Media integration is a very important topic for advertising and marketing executives seeking to build brand awareness and sales with multicultural consumers. But, what is the mindset of the client when preparing a Hispanic media buy? Is radio an important part of the media mix right from the start? This latest Hispanic Radio Podcast with Zubi Advertising’s Isabella Sanchez provides some answers.

Telemundo, the exclusive Spanish-language home of the 2018 FIFA World Cup RussiaTM, and Google announced a partnership that will bring Telemundo’s Spanish-language World Cup content to Google and YouTube for soccer fans across the U.S.

Music and social networking seem like a natural fit, yet when these worlds have collided the results have been disappointing. In the latest episode of “Behind the Numbers,” we explore the reasons for those disappointments and contemplate what a successful music and social service might look like.

Wonderful Pistachios announced that sportscaster and TV personality, Carmen Boquín, will serve as the brand’s ambassador during the most important soccer event in the world. 

Combate Americas, a Mixed Martial Arts (MMA) sports and multimedia entertainment company targeting Hispanics, announced the appointment of media industry veteran and former NBCUniversal executive, Jacqueline Hernandez, as Combate Americas President.

The spread of mobile devices and rapid mobile data networks has transformed global media consumption in recent years. 24% of all media consumption across the world will be mobile this year, up from just 5% in 2011, according to Zenith’s Media Consumption Forecasts 2018, published today. By 2020 we expect this proportion to reach 28% as the mobile internet takes share from almost all other media. The rise of mobile is also forcing brands to transform the way they plan their communications across media, focusing less on channels and more on consumer mind-set as the distinctions between channels are eroded.

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Cinelatino is celebrating the 2018 FIFA World Cup by programming an exciting lineup of hit soccer-themed movies throughout the month of June, including the premieres of two soccer-themed films; exclusive pay-TV premiere of award-winning Brazilian crime dramedy Jules y Dolores (“Jules & Dolores”), and exclusive U.S. premiere of Peruvian hit Once Machos (“Eleven Men”), which will premiere on June 10th and 17th at 11:00pm ET / 8:00pm PT respectively, as part of Cinelatino’s Domingo Estelar (Blockbuster Sunday) block.

La Copa Mundial is much bigger than the Olympics for Latinos across the U.S., and around the world. But, oftentimes, we think of the World cup as a television property. This isn’t necessarily true, as Entravision Communications Chief Revenue Officer Mario Carrera notes in this Hispanic Radio Podcast.

Entravision Communications Corporation, an official radio affiliate partner of Fútbol de Primera for the 2018 FIFA World Cup, announced new exclusive promotional events and content in support of its coverage of the FIFA World Cup across its radio stations in 16 markets.

  By Gonzalo López Martí  –  Creative director, etc  / LMMiami.com

• Imagine you brand organically integrated into the official virtual reality channel of Real Madrid F.C.
• Imagine an immersive behind-the-scenes experience roaming the field, the stands and the corridors of the emblematic Santiago Bernabéu Stadium during game day.
• Imagine having access to Real Madrid’s social feeds reaching more than 560 million fans around the world.
• Imagine no more: it’s a done deal.

ANA and Forrester Research have just released a new report, “The Digital Transformation of Video Advertising Arrives,” based on research among ANA members.  The research indicates that television advertising is at the cusp of significant change as marketers are incorporating the data-driven approaches of addressable and advanced TV into their plans.  By Bill Duggan / ANA

BOTTOM LINE: We have analyzed trends associated with the use of television alongside commercial share trends for national media owners in the United States through the end of the calendar month of April 2018 (covering the period running from April 1 to April 30 rather than the broadcast month, which ran from April 2 to April 29 this year). Complete data contained within this report became available from Nielsen last week.

Lotus Communications is one of the few radio broadcasting companies that owns radio stations with Spanish-language and English-language programming. How is the company capitalizing on this? And, is there one thing that’s particularly important when inking that contract with a client? Company President Jim Kalmenson shares all in this latest Hispanic Radio Podcast.

Hemisphere Media Group, Inc. announced that Jorge Hidalgo joins the company as senior vice president of operations.

Telemundo Deportes unveiled the theme song and music production package for this summer’s World Cup broadcast on Telemundo and Universo, “Sueño de Campeones” or “Champions Dream,” by Emmy Award winning composer and producer Yoav Goren. “Sueño de Campeones” is an extensive music package supporting Telemundo Deportes’ coverage of the most prestigious soccer tournament in the world, featuring 32 teams and a total of 64 matches, played across 12 venues in Russia.