Media

Univision Communications Inc. announced  new 10-year agreement that will keep the Latin GRAMMY Awards®, on the Univision Network through 2028. The new agreement, unprecedented in Spanish-language television in the United States, extends the partnership established in 2005 with The Latin Recording Academy® to include multi-platform coverage across UCI’s portfolio of broadcast and digital brands and will include the highly anticipated 20th anniversary of the Latin GRAMMY Awards in 2019.

In 2011, Fox and the Spanish-language network Telemundo won the rights to broadcast the 2018 and 2022 World Cup in the U.S. for a record $1 billion dollars. Fox agreed to

Spanish Broadcasting System, Inc. announced the appointment of David Bailin as Vice President, National and Network Sales. Bailin will be responsible for revenue generating sales strategies, expanding business development initiatives and creating 360 multimedia platforms for SBS’ national and network division AIRE Radio Networks. Based out of the SBS New York office, Bailin will also collaborate with SBS’ digital platform, LaMusica, with its respective sales and business development efforts.

The National Football League and CBS have reached an agreement with ESPN Deportes to televise Super Bowl LIII in Spanish on Sunday, February 3, 2019 at 6 p.m. ET, live from Mercedes-Benz Stadium in Atlanta, GA.

Telemundo Station Group announced it’s dispatching a team of local station journalists from stations in Los Angeles, Miami, Houston, Chicago, Dallas-Fort Worth, McAllen and its news bureaus in Washington, D.C. and Miami to the 2018 FIFA World Cup Russia™. The station group’s team consists of 12 sports and news anchors, photographers and producers. This is the largest group of Telemundo station journalists to ever report from an international, live sporting event. Telemundo’s local journalists will round out Telemundo Deportes’ coverage of the 2018 FIFA World Cup™ by delivering local audiences the most relevant and compelling coverage about all 32 competing teams across the stations’ on-air, digital and mobile platforms. The stations’ mobile apps will also help soccer enthusiasts watch livestreams of the games and receive their World Cup news and sports updates wherever they go.

RELEVENT, a multi-national media, sports and entertainment group and organizer of the International Champions Cup, announced the acquisition of BRC Group, the leading marketer and producer of Hispanic soccer programs in the U.S.. 

Telemundo Deportes announced the complete line-up of Telemundo’s daily news and entertainment programming, supplementing the network’s World Cup coverage during the month-long event. Telemundo will deploy the network’s top news and sports on-air talent from Un Nuevo Dia, Noticias Telemundo, Al Rojo Vivo and Titulares y Más to report live and on-site from Russia, in addition to the new primetime studio show Viva el Mundial y Más hosted by renowned TV host and actress Jacqueline Bracamontes and Titulares y Más’s Karim Mendiburu.

Social music startup MUGO announced a strategic partnership with TV Azteca, one of the two largest television producers of Spanish language programming in the world.

How do people get their news in the midst of a natural disaster? Radio broadcasters all around the world stay attuned to what’s happening in their local communities, particularly during times of hardship or natural disaster. Radio has the unique capacity to reach remote areas during times of catastrophe, and when it comes to providing communication and information, radio continues to be a lifeline to the most vulnerable in times of crisis.

Affluent U.S. Hispanics Drive Daily Usage of Top Social Media Platforms

More than two-thirds of digital transactions in North America take place on mobile, the majority of them via mobile app, according to new data from Criteo.

Google local media revenue — search and local advertising on YouTube — is now at $19 billion, according to BIA Advisory Services.  For those scoring at home, that is virtually the same number that collectively, local TV stations pulled in local advertising, around $20 billion or so in a given year.  That should send shivers down the spines of TV executives. But from their point of view, it is a mixed bag, and one that should include — if not give prominence to — retransmission revenue.

Digital has a growing share of total media investment for global brands, and rightfully so. Mobile usage in the U.S., for example, has skyrocketed to more than three hours per day, according to last year’s Mary Meeker report. Additionally, some industry onlookers claim that brands are now spending more than half of their media spend in the digital space.

The advertising industry is quickly approaching a future where household-level sales attribution becomes table stakes for all media campaigns and channels. This future sets up digital media companies well, but could be disastrous for TV companies.

CNN en Español will air it signature series DocuFillms, this time with a special edition  ‘Rescuing Havana’, presented by Juan Carlos López, US Political Director & Anchor for CNN en Español in Washington DC.

During its Upfront presentation to advertisers, NBCUniversal Telemundo Enterprises announced new multi-platform partnerships with E!, Hulu, and SportsManias, anchored on original content co-creation and scalable co-distribution.

beIN SPORTS’ beIN BED campaign was awarded four separate awards at the 2018 Clio Sports Awards. The beIN BED campaign was recognized in the categories of Social Media, Direct, and Integrated Campaign, including a Gold Award for Social Media Multi-Platform campaign, two Silver Awards for both Direct Social Media and Integrated Campaign and a Bronze Award for Social Video.

Can radio stations benefit by reaching out to a segment of the U.S. Hispanic market that is growing in both affluence and influence?  Yes, says Gabriela Alcantara-Diaz, founder and president of Miami-based Semilla AD.

As the network recognized for redefining Hispanic media and keeping pace with the evolving media consumption habits of today’s Hispanics, NBCUniversal Telemundo Enterprises announced an extensive programming lineup for the 2018-2019 television season featuring more than 950 hours of new series and multi-platform original content.

Veteran soccer commentator and play-by-play announcer known for his unmistakable goal call, Andres Cantor, won his fifth Sports Emmy for Outstanding On-Air Sports Personality in Spanish at the 39th Annual Sports Emmy Awards for his work with Telemundo Deportes.