Media

Entravision Communications Corporation announced that it has entered into a new affiliation agreement and a new proxy agreement with Univision Communications Inc. relating to the company’s Univision and UniMás network affiliate television stations.

For young Americans in the dating scene, a new epidemic has emerged – digital dating abuse.

This could be a daunting headline: “TV advertising hasn’t yet seen real competition from digital.”  by Wayne Friedman

Cinelatino has just unveiled a comprehensive rebrand featuring a new on-air graphics package and an expansive color palette system to reinforce the network’s position as the leading Spanish-language movie channel.

The premise of compiling a special collection of songs on a tape or CD and sharing with a friend or love interest hasn’t gone away in the digital age.

Telemundo will honor Pitbull with the first ever “Latin AMA Dick Clark Achievement Award” at the upcoming third annual “Latin American Music Awards” (Latin AMAs).

With the new television season in the U.S. now upon us, viewers are able to connect with new program offerings as well as old favorites. While much focus will be on the shows themselves, Nielsen took a look at insights surrounding the advertising inventory—from how much money is spent on advertising over platforms to the commercial ratings lifts of ads beyond seven days to how marketers are leveraging branded integrations.

Beginning in October, former CNN International Host Sasha Rionda will be anchoring a new Spanish-language television show called Café Con America.

In aggregate, the Hispanic and black radio audience totals 74.7 million people 12 and older, up 6.25% from 70.3 million just five years ago. While tune-in has grown across both black and Hispanic audiences, growth among Hispanic listeners has been notably higher than among black listeners between 2013 and 2017.

NBCUniversal/Telemundo and América Móvil jointly submitted to the Mexican Football Federation bids for the Mexico National Team media rights, one for the United States, and the other for the rest of the world, for two World Cup cycles. The bids include rights to all men’s and women’s Mexico National Team divisions.

Azteca America announced the premiere of”Vis a Vis: Encarcelada”, a thriller that reflects the daily struggle of a woman attempting to survive in the stifling world of prison, where she is serving a seven-year sentence.

Entravision Communications Corporation announced that it has promoted Erin Voden to Senior Vice President of Integrated Marketing Solutions in Washington, D.C., effective immediately.

The use of social media and technology for sponsorship activations are topics of keen interest for the ANA Sponsorship & Event Marketing Committee.

HOLA! USA is enjoying a first full year of publishing targeting affluent U.S. Hispanic women.

Today’s consumers expect strong mobile sites, want flexible fulfillment options, and use a variety of channels to research and make purchases. Brands must deliver superior experiences and support if they want to stay competitive in today’s retail environment.

The African-American and Hispanic listening audience now accounts for one-third of the listening audience, and that number continues to grow.

NBCUniversal Owned Television stations, a division of NBCUniversal, announced that Stacy Owen has been named President and General Manager of the Bay Area NBC and Telemundo-owned stations, KNTV and KSTS.

Today, the explosive growth of new digital content available via online video distribution networks such as YouTube competes directly with traditional broadcasting creating a new connected landscape with data at the center. With this shift in industry competition, media and entertainment companies aim to maximize content investment and return while providing a differentiated and exceptional customer experience.

The findings indicate a growing consumer preference to make purchasing decisions based on their social media activity, a reality that favors B2C companies.

If you believe the misconception that local news has fallen out of favor, think again. In actuality, news viewing increased from 2015 to 2016 and has shown continued growth in early 2017.