Media

Univision Communications Inc. (UCI) has named Jennifer Rogers as senior vice president of Creative Services, UCI’s full-service internal advertising and media agency that manages all cross-channel promotions and advertising inventory across all of Univision’s broadcast, cable and radio properties.

Jenna Silver has been promoted to vice president of Ad Sales Marketing, effective immediately.  Jenna will oversee a team of marketing and creative professionals to continue to drive awareness and stature of Univision and the Hispanic opportunity with marketers, media and creative agencies thru best in class sales tools, training and communication and marketing strategies to our sales force.

FOX Deportes has acquired long-term exclusive Spanish-language rights in the United States for Mexico-based teams, Club Tijuana Xoloitzcuintles de Caliente (Xolos) and Club Santos Laguna (Santos)

Univision Deportes has officially secured broadcast rights to all 18 of Liga MX’s soccer teams in competition through 2017/18.

Simmons Research announced the release of its Sports Fan Engagement Study, a trusted solution that provides in-depth insights into sports fandom in the United States.

Today’s connected world is driving a ‘consumer trust divide’ between suspicious minds in developed nations and more accepting attitudes in emerging countries, according to Kantar TNS’s latest Connected Life research.

Music is a big part of daily life and special occasions for most Hispanic consumers. According to our annual Music 360 report, 93% of the Hispanic population (age 13+) in the U.S. listened to music in the past year, and 59% consider music important, compared with 51% of the general population.

MKTG’s Decoding 2.0 Study uncovers the vast differences in how fans in the US receive sponsor messaging around sport and lifestyle properties.

According to a series of recent online surveys conducted in the U.S., Mexico, and Canada by Ipsos on behalf of the United Bid Committee, just over half (55%) of all adults report having watched the men’s international soccer/ football tournament known as the (‘FIFA’ in Canada) World Cup in the past. However, viewership in Mexico (83%) is nearly twice as high compared to the U.S. (45%) and Canada (47%) – including a significantly greater proportion of adults in Mexico who say that they are avid watchers of past World Cup matches (33% vs. 17% U.S. and 11% Canada).

The United States soccer team’s shocking elimination from the 2018 FIFA World Cup tournament hasn’t dampened NBCUniversal’s projections for a record-breaking tournament performance on Telemundo, according to company executives.  By: R. Thomas Umsteadf / Courtesy of MultiChannel News and Broadcasting & Cable

A trip on the New York subway soon reminds you that we live in a mobile-first culture. Out of the ten people in the same carriage as me most were using their phones: listening to music, reading the news or streaming video. This is the environment in which today’s advertising needs to exist and thrive.  by Nigel Hollis

What impact do new devices such as smart speakers and new ways of listening to music like Spotify have on radio’s long-standing role of introducing the latest new music to listeners?  Do smart speaker owners now turn to Alexa to find out what’s new instead of their local CHR personality?

In 2018, 66% of individuals in 52 key countries* will own a smartphone, up from 63% in 2017 and 58% in 2016, according to Zenith’s Mobile Advertising Forecasts 2017. The rapid expansion of smartphone ownership across the world, which has transformed the way that advertisers communicate with consumers, is slowing down as penetration reaches 80%-90% in the most advanced markets. The number of smartphone owners will increase by 7% year on year in 2018, compared to 10% growth in 2017, 14% in 2016 and 21% in 2015.

The failure of the U.S. Men’s National Team (USMNT) to qualify for the 2018 FIFA World Cup finals is without question a tremendous setback for U.S. soccer. Millions of disappointed U.S. soccer fans are scratching their heads wondering who is to blame for this catastrophe.  By Jaime Cardenas – CEO, AC&M Group

Hispanic TV Summit Award for Corporate Leadership in Hispanic Television & Video.  Altice USA has been both a trailblazer and a visionary in providing the local and national Hispanic community access to Spanish-language news and entertainment, as well as providing innovative packaging of video and high-speed-data products.  By: MCN Staff / Courtesy of MultiChannel News and Broadcasting & Cable

Facing OTT competition, traditional providers add streaming, soup up set-tops.  By: George Winslow / Courtesy of MultiChannel News and Broadcasting & Cable

Actor Rafael Amaya: Award for Outstanding Achievement in Hispanic TV.  Star of ‘El Señor de los Cielos’ brings Nielsen sizzle to Telemundo’s ‘Super Series’.  Courtesy of MultiChannel News and Broadcasting & Cable

But Spanish-language content on some major OTT packages is still limited.  By: George Winslow.  Courtesy of MultiChannel News and Broadcasting & Cable

With Hispanic Heritage Month in full swing, the Immigrant Archive Project and DishLATINO are teaming up to digitally showcase the stories of Latino immigrants who left their home countries to build a new life in the United States.

“Caer en Tentación” will air on the Univision Network Monday through Friday at 10 p.m. ET/PT (9 p.m. CT) starting October 16th.