Media

Production has begun in Mexico City for Telemundo’s officially authorized series based on the life of internationally renowned music superstar and Grammy award-winning multi-platinum recording artist, Luis Miguel.

Univision Communications Inc. (UCI) announced that Roberto Ruiz has been promoted to executive vice president, Research, Insights and Analytics, effective immediately. Ruiz will continue to report to Jessica Rodriguez, chief marketing officer, and will remain based in New York.

American consumers’ status as a device-dependent nation closes 2017 with strong momentum and some important firsts in terms of demographic and usage shifts according to Deloitte’s 2017 “Global Mobile Consumer Survey”.

Endemol Shine North America’s Spanish-language division Endemol Shine Latino is joining forces with Mexico City-based production company Boomdog to form Endemol Shine Boomdog.

Univision Communications Inc. announced the appointment of Ignacio Meyer to senior vice president of Music. Building on UCI’s integrated music strategy, Meyer will focus on driving its global strategy and developing business opportunities for UCI’s portfolio and music industry partners.

Telemundo Deportes, the Spanish-language home of the 2018 FIFA World Cup Russia™, secured the exclusive, Spanish-language media rights of the FIFA Club World Cup, for the next two years.

Azteca America will broadcast for the third consecutive year the most eagerly anticipated beauty pageant of the year: Miss Universe, one of the most famous international competitions now in its 66th year and featuring participants representing over 90 different countries. 

By Gonzalo López Martí – Creative director, etc / LMMiami.com

• You know what they say: in Hollywood nobody knows anything.
• The line alludes to the inability of even the most experienced moviemakers to know in advance whether a movie will be a box office hit.
• The history of Tinseltown is littered with flops with the best talent and the fattest budgets, the highest screening scores and even the best reviews.
• The art & craft of making movies, not unlike that of making ads, is an obscure art for odd people.

Today’s marketers are in constant competition for consumers’ attention – not just with each other but also with people’s social feeds.  Consumers have more ways than ever to discover, research, purchase and promote products and services, but what content and sources do people seek out, trust and find most influential?

Univision Deportes announced that it has finalized a three-year sublicensing deal with FOX Deportes for Spanish-language rights to matches from Germany’s top soccer league, Bundesliga. 

Veteran Univision news anchor María Elena Salinas is weeks away from retirement. Who will take her co-anchor duties with the equally famed Jorge Ramos on the 6:30pm weeknight Noticiero Univision?  The torch has been passed to Ilia Calderón, who will take over’s anchor chair in mid-December.  Univision calls the appointment historic, as Calderón will become the first Afro-Latina to anchor an evening newscast for a major broadcast network in the U.S.  By Adam R Jacobson / Hispanic Market Overview

Spanish Broadcasting System, Inc. announced the leadership appointments of Elisa Torres as EVP, Aire Radio Networks and National Radio Sales and Michelle Marino, SVP, Aire Radio Networks and National Radio Sales, effective immediately.

Telemundo Deportes announced seven exclusive Spanish-language live NFL game telecasts on Universo beginning this Thursday, November 9 with Seahawks at Cardinals on “Thursday Night Football presented by Bud Light”, and culminating with Super Bowl LII live on Universo on Sunday, February 4, 2018, from U.S. Bank Stadium in Minneapolis, Minnesota.

Entravision Communications Corporation announced that it has completed its previously announced acquisition of KMIR-TV, the NBC affiliate, and KPSE-LD, the MyNetworkTV affiliate, serving Palm Springs, California, from OTA Broadcasting (PSP), LLC.

Pasiones has acquired the exclusive U.S. rights for the Spanish-language premiere of the successful Turkish series Kördügüm (“Intersection”), which will make its U.S. debut on Tuesday, October 31, at 7pm ET/4pm PT.

Millennials enjoy sports just as much as members of other generations. It’s the way they consume sports that matters.

Univision Communications Inc. (UCI) named Carolina Santamarina vice president of client solutions & experiential marketing for Local Media Sales.

NBCUniversal Telemundo Enterprises announced the expansion of Fluency Studios with the launch of “Fluency Plus,” a new, bilingual digital production studio.

The influencer marketing space shows no signs of slowing down. But to have a successful strategy, brands need more than just celebrity endorsements. Identifying the right influencers is a science that relies on complex data, not just the number of social media followers a user has—that’s why influencer platforms are becoming key components of companies’ marketing stacks. Rob Trauber, CEO of apparel brand Johnny Was, and Zackary Cantor, director of decision sciences at digital marketing company GlobalWide Media, spoke with eMarketer’s Maria Minsker about the value of influencer marketing technology.

With the new television season in the U.S. now upon us, viewers are able to connect with new program offerings as well as old favorites. While much focus will be on the shows themselves, Nielsen took a look at insights surrounding the advertising inventory—from how much money is spent on advertising over platforms to the commercial ratings lifts of ads beyond seven days to how marketers are leveraging branded integrations. After all, it’s these commercial spots that help underpin a multi-billion dollar industry, powering a large part of the media ecosystem.