Radio

The audio boom is real. Everywhere one looks these days it’s easy to see more people than ever before connected to headphones; buying and using smartspeakers; using in-vehicle, voice activated AM/FM and HD radio controls — the list goes on.

Why did John Torres take the leap to investing in radio in a challenging Midwestern market? What can other broadcasters, or those seeking to enter radio station ownership, glean from Torres’ experience? The answers are found in this latest 15-minute podcast hosted by RBR+TVBR Editor-in-Chief Adam R Jacobson.

Uforia Music Series took over Los Angeles this weekend with an all-female concert. The “Las Que Mandan” Uforia Concert brought fans the hottest Latina legends and rising stars. The celebration took place November 17 at The Forum in Los Angeles.

AIRE Radio Networks, a division of Spanish Broadcasting System, Inc. announced the addition of two key experienced executives to its national sales team. Mr. James Lyke has joined AIRE Radio Networks as Senior Vice President of Network Sales and Jason Corelli has been named Vice President of Network Sales.

In a market with a lot of heritage when it comes to spoken word programming serving its many Spanish speakers, something remarkable can be seen when looking at the most recent Nielsen Audio ratings for Miami-Fort Lauderdale.

Could the achievements seen by Paul Danitz, Director of Sales at Glades Media Group, be replicated at your group of radio stations? This 20-minute Hispanic Radio Podcast, hosted by RBR+TVBR Editor-in-Chief Adam R Jacobson, could provide strong insight and intelligence leading you to make the plunge into the ROI-filled world of Hispanic radio.

Many small towns and cities have seen major changes over the last 30 years. This includes, in some cases, a seismic shift in the number of multicultural consumers that now reside in the community. Some 90 miles north of New York City, a municipality that lost its major employer some 25 years has been reborn. Millennials are partly to thank. As we learn in this podcast, Latinos are the real growth driver.

Even though we increasingly spend time with digital media, traditional media ads still motivate. That’s because channels like radio have massive reach.

The Top 10 Takeaways from Miles Different: In-Car Audio 2018

Nielsen announced it will transform the measurement of markets that are measured with the audio diary from a quarterly or two times a year view to year-round measurement with monthly reporting. This more dynamic measurement solution enables clients to see seasonal shifts and react more quickly to marketplace changes. With this transition, radio will be able to find new insights and tell its reach story to advertisers each month.  

When it comes to attracting the biggest possible audience for your radio station, syndicated programming could be a part of the mix. Spanish-language radio stations are no different, and that’s where GLR Networks seeks to fill a void in communities across the U.S. where the Hispanic population has grown, but the in-language media choices remain thin. In this latest Hispanic Radio Podcast, four genres of programming offered by GLR are discussed by VP of Affiliates and Programming Jimmy Perez.

AIRE Radio Networks, the official radio network of Spanish Broadcasting System, Inc. (“SBS”) announced the September launch of ‘La Mezcla con Alex Sensation’, the first syndicated radio program ever hosted by Alex Sensation.

Radio is America’s top weekly reach platform, both overall and with Black and Hispanic consumers—75 million of whom tune in each week. This Audio Today report profiles those audiences, their listening preferences, technology trends, and the unique value they offer to advertisers with a “sound strategy.”

Univision Communications Inc. (UCI) announced that best-selling author, motivational speaker and social media influencer Dr. César Lozano joins Univision Radio with his renowned show “Por el Placer de Vivir.”

Entravision Communications Corporation announced that starting on Tuesday, September 4th, it will begin airing “Él y Ella” on WNUE-FM, 98.1 Salsa y Más every weekday from 6am to 10am ET and will be hosted by Arnaldo Olivieri “JR al Aire” and Jessica Reyes

Liz Castells, president of Infusion by Castells, has gone bicoastal. The Los Angeles-based multicultural advertising and marketing specialist spends a lot of time in New York, thanks to her shop’s work with Charter Spectrum.

Entravision Communications Corporation announced that it has renewed its NFL agreement for three more years, and will be the official NFL Spanish language radio broadcaster for Sunday Night Football through the 2020 season.

Seven years ago, being a purveyor of Spanish-language media wasn’t exactly the most lucrative business opportunity in the Milwaukee market. Today, the business climate is so strong that Bustos Media of Wisconsin this week launched a second FM signal targeting Latinos. What’s changed? Could this point to opportunity for your stations? FInd out in this Hispanic Radio Podcast.

Is it true that the majority of the growth in the U.S. Hispanic market is coming from markets that are below the top 10 Hispanic DMAs? “Generally speaking, yes,” reveals Fernando E. Férnandez, Partner and Chief Client Officer at New York-based multicultural advertising agency d’expósito & Partners. But, are media buyers and marketers responding? In this Hispanic Radio Podcast, we look at the locales where your company could thrive.

The program, which is pioneered by one of the most influential and popular Latin radio personalities, Alberto “El Terrible” Cortez, includes a variety of segments that connect with Hispanic consumers such as community highlights, international news, celebrity gossip and jokes making it a staple within the morning drive.