Hispanic Radio Today 2010 provides an in-depth look at the radio listening activity and consumer profiles of this fast-growing Hispanic segment. Once again, the report reveals that radio has near-universal reach among English- and Spanish-dominant Hispanic consumers. Audience data for Hispanic Radio Today 2010 are derived from the Spring 2010 survey period in both Diary and Portable People Meter markets nationwide. DOWNLOAD REPORT HERE.
Radio
Alonso gone from Clear Channel Hispanic Radio.
Alfredo Alonso – Senior Vice President of Clear Channel Hispanic Radio who helped establish the company’s Hispanic focused radio formats in key markets left the company at the end of 2010.
Industry insiders speculate that Clear Channel will be reducing the number of Hispanic focused radio stations in their line-up.
Nielsen Ending U.S. Radio Ratings
According to Radio Ink, in a brief announcement, the Nielsen Co. says it is leaving the U.S. radio ratings business.
MRC withdraws accreditation for Arbitron RADAR and Nationwide Services.
Arbitron Inc. announced that the Media Rating Council, Inc. (MRC) has withdrawn its accreditation for the Company’s RADAR (Radio’s All Dimension Audience Research) and Nationwide network and national radio audience services.
Stu Olds passes.
Stu Olds the CEO of Katz Media Group and Univision Radio Sales passed away. He was a true friend and helped many Hispanic Broadcasters.
Univision Radio signs signed multi-year contract for Arbitron PPM Radio Rating Services.
Arbitron Inc. announced that Univision Radio has signed multi-year contracts for Arbitron’s Portable People Meter (PPM™) radio ratings services in twelve markets: New York, Los Angeles, Chicago, San Francisco, San Jose, Dallas, Miami, San Diego, Phoenix, Las Vegas, San Antonio and Austin. These twelve markets are served by 44 Univision Radio stations. Financial details of the agreement were not disclosed.
Gary Stone – COO of Univision Radio steps down at the end of 2010.
Univision Communications Inc. announced that Gary Stone, president and chief operating officer of Univision Radio, will retire from the Company at the end of the year after more than 40 years in the radio industry, and after 25 years at Univision Radio and its predecessor, Hispanic Broadcasting Corporation.
Pascual Amorrosta appointed Chief Marketing Officer of Grupo PRISA.
Miguel Angel Pascual Amorrosta, current Director of Marketing and Communications for Unión Radio has been appointed Chief Marketing Officer of Grupo PRISA.
