Augusto Delkáder has been named President of Union Radio, the radio division of PRISA, and President of SER – Sociedad Española de Radiodifusión (Spanish Broadcasting Company), replacing Ignacio Polanco. Delkáder was until now CEO of both companies, a position in which he will be replaced by Javier Pons, who joined the company in March this year as Deputy Managing Director.
Radio
Lapiz wins 2010 Radio Mercury Awards Winner.
Another first for the awards was the presentation of an award for the same spot in two different categories. Lapiz, a subsidiary of Leo Burnett Worldwide, won for Procter & Gamble’s Bounty, originally produced in Spanish and then in English.
Entravision Radio honored for Excellence by monitorLATINO.
Entravision Communications Corporation announced that it was recognized by monitorLATINO with two distinguished awards for Excellence in Radio. Entravision received the awards at the Premios monitorLATINO 2010 la Música ceremony held on August 18 during the monitorLATINO 2010 Convención in Guadalajara, Mexico.
Slight increase in Radio Industry Revenues for 2010.
The radio industry will see its over-the-air revenues in 2010 climb 4.4 percent over last year to $13.93 billion, with another $459.3 million in revenues coming from digital and online sources, according to a revised forecast issued from BIA/Kelsey.
A Cultural Icon: The Importance of Radio for Hispanics
Radio is part of everyday life in Latin America, and it is part of the daily routine of Latinos in the United States. When you visit almost any public park in most metro areas in the US you will find young Hispanic men in groups listening to their radios and conversing. You will also find families barbecuing, dancing, and enjoying their day with a ubiquitous radio as the center of attention.
