Emmis Communications Corporation announced it has entered into a long-term Local Marketing Agreement (LMA) for KMVN-FM (93.9) with one of Mexico’s leading broadcasting companies, Grupo Radio Centro, S.A.B. de C.V.
Radio
Hispanics rush to get Online with Cell Phones.
As Internet technology spins ahead, US Hispanics are clamoring to stay on top of the latest and greatest in online communication. A new report from market research firm Mintel shows that online Hispanic adults are quickly surpassing other demographic groups in acquiring new online communication skills.
Billboard to honor Pablo Raúl Alarcón.
Spanish Broadcasting System (SBS) announced that Billboard has posthumously honored Mr. Pablo Raúl Alarcón with its 2009 Hall of Fame Award, in recognition of his extraordinary contribution to the development of radio and Latin music in the United States. Mr. Raúl Alarcón, Jr. will accept the award at the Billboard Latin Music Conference.
Radio Accountability Initiative announced at RAB Conference.
Ad-ID announced the “Radio Accountability Initiative,” which was endorsed by the Radio Advertising Bureau (RAB) at its RAB `09 conference. Harold S. Geller, senior vice president, cross-industry workflow, 4A’s, and managing director, Ad-ID LLC, announced the initiative during a panel discussion entitled “Increasing Cash Flow and Decreasing Makegoods Through Digital Commercial Workflow.” The Initiative will address accountability and distribution platforms that ensure the right commercials get on the right stations.
Nielsen Radio Measurement Service Study highlights.
Nielsen found that cell-phone-only homes logged nearly 23 hours of radio listening per week compared to just over 19 hours for the total sample.
NABOB & SRA disappointed with Arbitron’s Latest PPM Promises.
The Spanish Radio Association (SRA) and the National Association of Black Owned Broadcasters (NABOB) expressed their disappointment and frustration with Arbitron’s recent promises to upgrade its Portable People Meter (PPM) sampling methodology. These promises will not cure the problems that have caused PPM data to be skewed and unreliable. Indeed, Arbitron has done nothing more than assure the public that, at some point in the next two years, it will address the most glaring flaws in its PPM methodology.
Arbitron realigns executive staff in the hopes of becoming more user-friendly.
Arbitron Inc. announced a realignment of the company’s executive staff, designed to facilitate effective decision-making in the company’s rapidly evolving research and media marketplace.
