Radio
Entravision Announces the Unexpected Passing of Chairman and Chief Executive Officer Walter F. Ulloa
Entravision, a leading global advertising solutions, media and technology company, announced that Walter F. Ulloa, the Company’s Chairman and Chief Executive Officer, passed away of a sudden heart attack on December 31, 2022. He was 74 years old.
Culturally focused Audio Ads drive relevance & favorability [REPORT]
MAGNA Media Trials, MAGNA’s proprietary research offering, and Identity, Mediabrands’ cultural consultancy arm, collaborated with SXM Media on a study, released, on multicultural audiences, including AAPI, Black/African American and Hispanic/Latino audiences. The study, titled “Challenging the ‘One & Done’ Approach,” reveals how critical it is for brands to invest in digital audio creative that culturally connects with multicultural audiences to drive growth. The study also highlights what levers brands should pull or avoid to connect with diverse audiences more authentically.
Rabassa named VP and GM for Salem Media Group in Miami
Salem Media Group, Inc. announced the appointment of long-time Miami broadcast executive Monica Rabassa as Vice President and General Manager of its soon to be acquired cluster of radio stations in Miami.
SPANISH BROADCASTING SYSTEM First-Ever Report Shows Added Value Of Investing In Hispanic-Owned and Targeted Radio [REPORT]
Spanish Broadcasting System, Inc. announced the release of a comprehensive report and marketer’s guide to investing in premium, Hispanic-owned and targeted audio content. Brands that consistently advertised on Hispanic-owned and Hispanic-targeted radio stations on between 2017-2021 showed an average return on advertising spend (ROAS) that was 12% higher than brands that did not invest.
Study Of TV And AM/FM Radio Ads Reveals Sight, Sound, And Motion Superiority Is A Myth
Marketers often dismiss audio advertising by noting solemnly, “We need sight, sound, and motion.” The implication: video ads generate substantially greater creative effectiveness, increased brand equity lift, and larger sales effect than an audio ad. By Pierre Bouvard
AM/FM Listening: Over the Air vs. Streaming
It’s time to check in on a data point we presented three years ago as part of our now-annual Top 10 Findings countdown. Finding #9 from our 2019 list was “AM/FM Listening is almost exclusively over-the-air...still.” At the end of 2019, 92% of AM/FM listening by those in the U.S. age 13+ was done over the air, versus eight percent to the AM/FM streams.
Albert Rodriguez – President & COO of Spanish Broadcasting System is inducted into the American Advertising Federation (AAF)
Spanish Broadcasting System, Inc. (the “Company” or “SBS”) announced that Albert Rodriguez, President & Chief Operating Officer has been inducted to the American Advertising Federation (AAF). The fundamental purpose of the AAF is to protect and promote the well-being of the advertising industry and unite professionals of all disciplines and career levels to deliver creative business solutions. With the induction into the AAF, Mr. Rodriguez has demonstrated his leadership abilities in the field of technology and advertising. Througout his career, he has promoted and celebrated diversity in advertising and has helped address many community issues.
AM/FM Radio Still Dominates when Reaching U.S. Hispanics, Offers Unmatched Value to Advertisers [REPORT]
A new analysis from Nielsen looks at the rapidly evolving and expanding audio media landscape, inclusive of terrestrial (AM/FM) radio, streaming audio platforms and podcasting. While the increased enthusiasm and listenership of the newer digital audio formats have consumed much of the marketing and advertising industry’s attention, the findings show AM/FM radio still dominates the audio landscape. These data serve as a powerful reminder to advertisers of the unique value radio brings to their media strategies and channel mixes.
TelevisaUnivision selects Nielsen ONE for cross-platform measurement
Nielsen announced that TelevisaUnivision has signed a multi-year agreement to use Nielsen ONE, the company’s cross-platform measurement solution to be released in December.
Mason adds additional duties as VP General Manager of SBS Chicago Radio Station
Spanish Broadcasting System, Inc. announced that Maire Mason, VP General Manager of New York properties, WSKQ-FM & WPAT FM was named VP General Manager of Chicago’s WLEY-FM. In this additional role, Maire will be responsible for leading a team of sales managers and salespeople, overseeing all operations, and developing an infrastructure that will support & optimize revenue.
Entravision Announces Exclusive Network Representation of “El Show de Erazno y La Chokolata”
Entravision announced the Company’s radio network will have exclusive network representation of “El Show de Erazno y La Chokolata”, effective January 12, 2023. Through this representation, the show, which originated on Entravision, airs on 97 radio stations across the United States, representing 64% of the U.S. Hispanic population. Entravision airs the Erzano y Chokolata show in Los Angeles, El Centro, Palm Springs, Monterey, Stockton, Modesto, Sacramento, Reno, Las Vegas, Phoenix, Albuquerque, Denver, Aspen, El Paso, and McAllen.
Broadcasters Foundation of America Delivers Emergency Aid to Radio & TV Colleagues in Puerto Rico, Florida, and the Carolinas
The Broadcasters Foundation of America is providing emergency aid to qualifying colleagues in the radio and TV industry who have been personally hit hard by Hurricanes Fiona and Ian. So far, requests have come in from individuals who work at Spanish Broadcasting System, America CV Station Group, Telemundo, and Univision, with the first of those checks going out to qualifying individuals this week!
Luis Jimenez returns to New York Radio
“El Show de Luis Jimenez” returns October 1st from 11 AM to 3 PM EST
Bauermeister named General Manage of Spanish broadcasting System markets: Orlando & Tampa
Spanish Broadcasting System, Inc. named Fernando Bauermeister as General Manager of "El Nuevo Zol 95.3FM" - WPYO-FM Orlando and "El Nuevo Zol 97.1FM" -WSUN-FM Tampa.
Estrella Media launches NORTEADOS CON DON CHETO
Norteados con Don Cheto, Estrella Media's new one-hour scripted comedy series, will have the first dual platform launch for the EstrellaTV network.
Ramos named EVP of Multicultural Partnerships at Katz Media Group
Katz Media Group announced that Rick Ramos has been promoted to Executive Vice President of Katz Multicultural Partnerships, effective immediately. Ramos will continue to report to Tucker Flood, President of Eastman Radio at Katz Radio Group.
Labor Day Reading – HispanicAd publications available for FREE
HispanicAd in association with the Hispanic Marketing Council and Adam R. Jacobson plan and publish key supplemental reading through out the year to cover the most important topics for our industry besides our daily coverage.
Que Buena Los Angeles presents ‘HOMENAJE AL REY DE CORRIDO’ concert Friday July 22 at Youtube Theatre
Que Buena Los Angeles presents the 30th anniversary tribute concert to Chalino Sanchez – “Homenaje al Rey del Corrido."
‘DON CHETO AL AIRE’ live in Phoenix
Estrella Media launched its syndicated morning radio show Don Cheto Al Aire on La Indiscreta 106.7 in Phoenix, AZ on Monday, July 4.
HRN Media Networks brings Major League Baseball Player Carlos Baerga to Radio
HRN Media Networks has announced a new daily feature hosted by former major league baseball player, Carlos Baerga. The 90-second feature, Are You Ready to Play Ball with Carlos Baerga and Legends from Yesterday and Today, includes baseball analytics and interviews with elite players.
