Interep announced that it will sponsor a Power of Hispanic Radio panel, entitled, “The Medium Matters: Radio’s Role in the Hispanic Marketing Mix,” at Radio Ink’s Hispanic Radio Conference in San Antonio, on May 23rd, 2007.
Radio
Luis Jimenez learning a lesson in Radio Broadcasting … golpe a golpe!
Luis Jimenez previously the anchor morning man on Spanish Broadcasting System (SBS) WSKQ-FM ‘El Vacilon de la Mañana’, is learning a new lesson in his career in radio broadcasting in the US Hispanic Market.
Having had previously the ability to work with less restriction at his post at SBS in New York. His new employer Univision Radio is giving him a few lessons in radio broadcasting etiquette and responsibility.
He has been suspended for 30 days on-air for an on-air stunt parody regarding the Gay & Lesbian Community, comments that probably would not have cost him being off the air at SBS in New York. Maybe just a reprimand.
First PPM currency data releases in Philadelphia.
Arbitron Inc. released the first “currency” radio ratings from the Philadelphia Portable People Meter radio ratings service, officially inaugurating the era of electronic measurement of radio audiences in the United States.
The March Portable People Meter (PPMTM) survey ratings, covering March 8 through April 4, is being delivered to subscribing radio stations, agencies and advertisers to be used in the buy/sell process for radio commercial time and as the basis for making programming decisions.
SCBA launches ‘Radio Means Business’ campaign.
The 9 out of 10 Southern Californians who listen to radio every day will begin hearing a new series of commercials starting this week. What’s interesting about this particular campaign is that it’s not promoting a particular sponsor’s product. But instead, it’s promoting radio
Satellite Radio growth less starry.
The Stern effect may be wearing off.
Satellite radio subscribership is leveling off, at least among fans of rock radio, according to a new study by Jacobs Media.
Majority of Hispanics are favorable towards or open to Country Music?
Hispanic radio listeners are favorable towards and open to listening to Country music, according to a new survey conducted by Edison Media Research on behalf of the Country Radio Broadcasters. Yet, potential listening among Hispanic consumers is hampered by a lack of awareness of their local stations and a perceived lack of outreach by Country radio.
Young consumers multitask at the expense of Radio.
Internet users under 25 have multitasking in their DNA, but they may be tuning out radio.
Internet, cellphone and MP3 player usage is cutting into radio time among 15-to-24-year-olds, according to a study by Bridge Ratings.
