Radio

Arbitron Inc. released the first “currency” radio ratings from the Philadelphia Portable People Meter radio ratings service, officially inaugurating the era of electronic measurement of radio audiences in the United States.

The March Portable People Meter (PPMTM) survey ratings, covering March 8 through April 4, is being delivered to subscribing radio stations, agencies and advertisers to be used in the buy/sell process for radio commercial time and as the basis for making programming decisions.

The 9 out of 10 Southern Californians who listen to radio every day will begin hearing a new series of commercials starting this week. What’s interesting about this particular campaign is that it’s not promoting a particular sponsor’s product. But instead, it’s promoting radio

The Stern effect may be wearing off.

Satellite radio subscribership is leveling off, at least among fans of rock radio, according to a new study by Jacobs Media.

Hispanic radio listeners are favorable towards and open to listening to Country music, according to a new survey conducted by Edison Media Research on behalf of the Country Radio Broadcasters. Yet, potential listening among Hispanic consumers is hampered by a lack of awareness of their local stations and a perceived lack of outreach by Country radio.

Internet users under 25 have multitasking in their DNA, but they may be tuning out radio.

Internet, cellphone and MP3 player usage is cutting into radio time among 15-to-24-year-olds, according to a study by Bridge Ratings.

The Country Radio Broadcasters, Inc. (CRB) have announced that they will collaborate with Edison Media Research to undertake the first-ever study of Hispanic Americans and their relationship with Country Radio and Country Music.

Everyone agrees that women and men are different. During the process of migration, these differences take a toll. Different women will react different to the same situations regardless of their age or country of origin. During my interviews with four very different women I was surprised to learn how they view the world and how they have learned to live in a place so different from ‘home.’

XM Satellite and SIRIUS Satellite Radio announced that they have entered into a definitive agreement, under which the companies will be combined in a tax-free, all-stock merger of equals with a combined enterprise value of approximately $13 billion, which includes net debt of approximately $1.6 billion.