Radio

The National Association of broadcasters has responded to the study created and disseminated by the Future of music organization that scrutinizes the current state of Radio and how it serves the purpose of listeners. You decided.

The Future of Music Coalition (FMC) released a new report documenting the effects of radio station ownership consolidation on musicians and the public.

Data in the report shows that station ownership consolidation at the national and local levels has led to fewer choices in radio programming and harmed the listening public and those working in the music and media industries, including DJs, programmers and musicians.

ABC Radio Networks has announced an agreement with Todobebe to distribute 30-second parenting tips on ABC Radio Networks en Espanol, the leading radio solution for advertisers who want to reach Latino listeners.

According to Inside Radio, the bidding began with identical $36 bids by two groups (Thomas H. Lee/Bain Capital and KKR/Providence Equity Partners/Blackstone). They each raised their offers – but only Lee/Bain was willing to go to $37.60. That’s the number the board finally took after a lengthy meeting. So CC is going private and separately spinning 448 radio stations plus its 42 TV stations.

The Country Radio Broadcasters, Inc. (CRB) have announced that they will collaborate with Edison Media Research to undertake the first-ever study of Hispanic Americans and their relationship with Country Radio and Country Music.

A deep dive into the multicultural findings of Personal Relevance Two: Radio’s Receptive Ad Environment reveals that African-Americans and Hispanics have exceptionally high receptivity to advertisements on the Radio compared to other media. It is the fourth study from the Radio Ad Effectiveness Lab (RAEL) and the first to examine emotional connections, ad relevance, and ad acceptance of media across race and ethnicity.

While much has been written about listener dissatisfaction with radio, Hispanic listeners, particularly younger Latinos, remain positive about their choices. That’s one of the key findings of “Latin And Rhythmic Radio: Bridging The Gap,” a new survey from Edison Media Research in conjunction with the industry publication Radio and Records.

Network radio reaches about 75 percent of all radio listeners every week, according to the 2006 Network Radio Today report released today by Arbitron Inc. The report offers perceptive information on national radio listening and network radio audiences collected from the Arbitron RADAR radio rating service.

These population estimates are based upon Census 2000 counts updated and projected to January 1, 2007, by Claritas, Inc. Additional markets may be added and the survey frequency of some markets may be changed during the year.