Arbitron Inc. announced that the Media Rating Council (MRC) has accredited the Portable People MeterTM radio ratings data in Houston.
Radio
Watching TV is favorite after-school kids activity.
Watching television is the favorite after-school activity among kids ages 6-11, while playing video games comes in second for boys—ahead of playing sports, according to data from Mediamark Research Inc.
Spanish Language Radio Is Here To Stay.
Spanish language radio, a bright spot in a tough business
When the announcement came this month that radio morning show host Luis Jimenez had jumped ship for a reported $5 million a year, the reaction from many was surely, “Who? For how much?”
The truth is, if you don’t know who he is you don’t know radio.
Arbitron Advertiser/Agency Advisory Council issues resolution about Encoding and the PPM.
The Arbitron Advertiser/Agency Advisory Council, today announced a resolution regarding the introduction of the Portable People MeterTM and the participation of radio stations in the encoding process.
