The Radio Ad Effectiveness Lab has begun a new series of research projects under the umbrella theme, Radio and the Consumer’s Mind: How Radio Works. The goal is to continue learning how radio advertising affects consumers differently than other forms of marketing. This new study, Personal Relevance Two: Radio’s Receptive Ad Environment, resulted from a high-quality telephone survey conducted by Harris Interactive for RAEL.
Radio
Arbitron to report additional forms of Radio in its Ratings Services.
Arbitron Inc. announced that effective with the release of the Fall 2006 survey reports, public and non-commercial radio stations will be eligible for reporting in the company’s local market ratings reports.
Radio holds more than 92 % of its Lead-In audience during commercial break.
Radio ratings data from Arbitron’s Portable People Meter and commercial occurrence data from Media Monitors indicate that the lowest rated minute during an average commercial break is 92 percent of the size of the audience before the spots began, according to a new study by Arbitron, Inc., Media Monitors and Coleman.
Keep the Right Radio Stations on the Buy for Beer Advertisers and Marketers.
Arbitron Inc. unveiled the Arbitron 21 plus AQH Audience Composition Report at the National Association of Broadcasters convention in Dallas, TX. This new Web-based audience information service provides advertisers, agencies and radio stations with ratings information that clearly defines whether the audience to a particular radio station meets the beer industry’s guidelines for advertising.
Clear Channel Radio launches national mobile content.
Clear Channel Radio announced the launch of a national roll out of mobile radio programming that further extends its local radio station brands, and expands the platforms to which it is distributing content. The initiative kicks off with New York’s number one hit music station, WHTZ-FM Z100 streaming live radio and new features directly to cell phones across the country serviced by Cingular Wireless.
LBI Media to acquire Entravision Radio Dallas cluster.
LBI Media, Inc. entered into a definitive agreement to buy five Dallas radio stations from Entravision Communications Corporation for approximately $95 million. The stations include KTCY-FM, KZZA-FM, KZMP-FM, KZMP-AM and KBOC-FM. The purchase, which is subject to regulatory approvals, is expected to close in the fourth quarter of 2006. Upon closing LBI Media will own six radio stations and a full power television station in the Dallas-Fort Worth, Texas market.
26 Million Americans tune into Public Radio every week.
Nearly 26 million Americans tune into public radio every week, spending an average of eight hours listening to non-commercial stations, according to a new study by Arbitron Inc. While people of all ages listen to public radio each week, the majority of public radio listening comes from adults, age 35 or older, with slightly more men listening than women.
Arbitron PPM shows bigger radio audiences for play by play sports.
The Arbitron Portable People Meter (PPM SM) consistently captures more listeners to sporting events on radio, especially those with afternoon and early-evening start times, according to a new presentation released by Arbitron Inc.
What do listeners listen to when they listen to radio online?
There seems to be a difference between the radio dial and an Internet click.
According to new figures just released by hear 2.0, terrestrial radio may be missing a beat when it come to the Internet.
Most radio stations increase their NTR plans.
The Radio Advertising Bureau (RAB) has released the results from its 2005 Non-Traditional Revenue (NTR) Survey with 51 percent of participating Radio stations indicating that NTR has been a part of their strategy for over five years. The finding demonstrates a sustained effort in the Radio industry to grow revenue from non-traditional sources and activities. Moreover, 90 percent of the surveyed stations reported that their NTR efforts would increase in 2006.
