The Arbitron Advertiser/Agency Advisory Council, today announced a resolution regarding the introduction of the Portable People MeterTM and the participation of radio stations in the encoding process.
Radio
National Association of Broadcasters response to FMC Study.
The National Association of broadcasters has responded to the study created and disseminated by the Future of music organization that scrutinizes the current state of Radio and how it serves the purpose of listeners. You decided.
False premises, false promises: A quantitative history of Ownership Consolidation in the Radio Indus
The Future of Music Coalition (FMC) released a new report documenting the effects of radio station ownership consolidation on musicians and the public.
Data in the report shows that station ownership consolidation at the national and local levels has led to fewer choices in radio programming and harmed the listening public and those working in the music and media industries, including DJs, programmers and musicians.
ABC Radio Networks En Español to distribute ‘Todobebe Tips For Parents’.
ABC Radio Networks has announced an agreement with Todobebe to distribute 30-second parenting tips on ABC Radio Networks en Espanol, the leading radio solution for advertisers who want to reach Latino listeners.
Clear Channel sells & spins.
According to Inside Radio, the bidding began with identical $36 bids by two groups (Thomas H. Lee/Bain Capital and KKR/Providence Equity Partners/Blackstone). They each raised their offers – but only Lee/Bain was willing to go to $37.60. That’s the number the board finally took after a lengthy meeting. So CC is going private and separately spinning 448 radio stations plus its 42 TV stations.
Hispanic American Relationship to Country Radio and Music study.
The Country Radio Broadcasters, Inc. (CRB) have announced that they will collaborate with Edison Media Research to undertake the first-ever study of Hispanic Americans and their relationship with Country Radio and Country Music.
Emotional ‘Connections and Receptivity’ to Radio Advertising.
A deep dive into the multicultural findings of Personal Relevance Two: Radio’s Receptive Ad Environment reveals that African-Americans and Hispanics have exceptionally high receptivity to advertisements on the Radio compared to other media. It is the fourth study from the Radio Ad Effectiveness Lab (RAEL) and the first to examine emotional connections, ad relevance, and ad acceptance of media across race and ethnicity.
