Radio stations in America have shaved a full minute off commercial loads, according to broadcast data company Media Monitors, LLC, in a new study revealed this morning at the annual Interep Radio Symposium held at Bear Stearns headquarters in New York City.
Radio
Grupo Latino de Radio reinforces its team.
GLR Networks announced Juan Pablo Alvarez is the new President & CEO for GLR in the US and Mexico. Mr. Alvarez has worked for Grupo Prisa (the media group owner of GLR) since 1990.
Hispanic Radio Today 2006.
Hispanic Radio Today combines Scarborough consumer data with Arbitron audience data to paint a fascinating picture of the U.S. Hispanic radio audience. Available in both English and Spanish versions, the study looks at Hispanic listening nationally as well as by the most popular formats and illustrates radio’s rock-solid ability to reach this fast-growing consumer market.
The Latino Urban format study.
A new Hispanic format – Latino Urban – is attracting a significant audience among a broad array of Hispanic listeners in several markets across the country.
Arbitron eBook coming to your market for Spring 2006.
The Arbitron eBook, an electronic replacement for the printed Arbitron Radio Market Report, will be available to all markets for the Spring 2006 survey. Winter 2006 will be the last printed Radio Market Report delivered to customers.
Univision Radio Upfront 2006-2007.
Univision Radio unveiled its plans to add three new shows to the already popular and well-established AM programming slate on the Univision Radio Network, RadioCadena Univision.
Border Media Partners taps Lotus Entravision Reps for National Sales.
Border Media Partners (BMP) has tapped Lotus Entravision Reps (LER) to handle all of its Spanish radio national advertising sales. The partnership between LER and Border Media Partners begins immediately. Under the terms of the agreement, Lotus Entravision Reps is responsible for bringing national advertisers and agencies to BMP.
The next 10 years: Radio’s biggest challenge.
Radio continues to take it on the chin with advertisers and Wall Street, but finding the root cause of Radio’s doldrums is like peeling an onion. Some point to Radio’s tremendous installed user base and reach and contend that the problem is simply a PR issue. Others observe that Radio is losing the technology battle, and is being eclipsed by new media platforms such as satellite and Internet radio. Or is it consolidation? Content? Global Warming?
