According to Radio & Records magazine, as a sign of support for what is being labeled by protest organizers as “A Day Without Latinos” and by others as “A Day Without A Mexican,” La Preciosa Network’s on-air staff will not speak on the air on May 1.
Radio
Touting radio as an essential medium for all advertisers.
In a series of humorous — and at times, eye-wincing — print advertisements, the Radio Advertising Bureau (RAB) unveils its new campaign this week that promotes the medium as a highly effective and essential tool for today’s advertisers and their agencies.
The Infinite Dial Study: Radio’s Digital Platforms Online, Satellite, HD Radio & Podcasting.
The proliferation of digital broadcast platforms such as Internet radio, satellite radio, HD and podcasting is a testament to the popularity of radio programming. The Infinite Dial: Radio’s Digital Platforms, a new study by Arbitron Inc. and Edison Media Research, explores this expansion of the radio market and its implications for advertisers and media planners. Download study.
Eduardo Caballero – Giant of American Broadcasting.
The Library of American Broadcasting Foundation has elected Eduardo Caballero Hispanic industry pioneer and media veteran to join the distinguished list of Giants of American Broadcasting for contributions to the electronic arts.
Biggest Ad categories on Radio remain, but spent less in ’05.
The Radio Industry had flat revenues in 2005 compared to the previous year. However, peeking behind the Industry’s sideways move, some of the largest Radio advertising categories plummeted dramatically, including a 3.3% decline from 2004 among the largest categories.
Media Monitors AirCheck Radio Spots.
Hispanic radio spots that ran from March 20 – March 26, 2006
Jorge A. Plasencia named VP/Operating Manager of Radiocadena Univisión.
Univisión Communications Inc. announced that Jorge A. Plasencia has been appointed to the newly created position of Vice President and Operating Manager, AM Stations/RadioCadena Univisión. He will be responsible for the operations – administration, programming and talent relations – of Univisión Radio’s AM properties and the RadioCadena Univisión Network.