Radio

Border Media Partners (BMP) has tapped Lotus Entravision Reps (LER) to handle all of its Spanish radio national advertising sales. The partnership between LER and Border Media Partners begins immediately. Under the terms of the agreement, Lotus Entravision Reps is responsible for bringing national advertisers and agencies to BMP.

Radio continues to take it on the chin with advertisers and Wall Street, but finding the root cause of Radio’s doldrums is like peeling an onion. Some point to Radio’s tremendous installed user base and reach and contend that the problem is simply a PR issue. Others observe that Radio is losing the technology battle, and is being eclipsed by new media platforms such as satellite and Internet radio. Or is it consolidation? Content? Global Warming?

According to Radio & Records magazine, as a sign of support for what is being labeled by protest organizers as “A Day Without Latinos” and by others as “A Day Without A Mexican,” La Preciosa Network’s on-air staff will not speak on the air on May 1.

In a series of humorous — and at times, eye-wincing — print advertisements, the Radio Advertising Bureau (RAB) unveils its new campaign this week that promotes the medium as a highly effective and essential tool for today’s advertisers and their agencies.

The proliferation of digital broadcast platforms such as Internet radio, satellite radio, HD and podcasting is a testament to the popularity of radio programming. The Infinite Dial: Radio’s Digital Platforms, a new study by Arbitron Inc. and Edison Media Research, explores this expansion of the radio market and its implications for advertisers and media planners. Download study.

The Library of American Broadcasting Foundation has elected Eduardo Caballero Hispanic industry pioneer and media veteran to join the distinguished list of Giants of American Broadcasting for contributions to the electronic arts.

The Radio Industry had flat revenues in 2005 compared to the previous year. However, peeking behind the Industry’s sideways move, some of the largest Radio advertising categories plummeted dramatically, including a 3.3% decline from 2004 among the largest categories.

Hispanic radio spots that ran from March 20 – March 26, 2006

Univisión Communications Inc. announced that Jorge A. Plasencia has been appointed to the newly created position of Vice President and Operating Manager, AM Stations/RadioCadena Univisión. He will be responsible for the operations – administration, programming and talent relations – of Univisión Radio’s AM properties and the RadioCadena Univisión Network.