In 1999, Arbitron and Edison Media Research conducted a research study to probe listeners’ perceptions toward radio advertising. At that time, most radio stations were increasing inventory to deal with the rising demand for ad inventory sparked mainly by the dotcom boom.
Radio
KXOL-FM Ids Itself As English Rhythmic Contemporary In Latest Arbitron Book.
The Spanish Broadcasting System Los Angeles KXOL-FM station, which switched to a Hurban format recently has changed its format listing in the Arbitron Summer book from a Spanish format to the English listing of Rhythmic Contemporary.
Davidson Media Group Buys Into Philadelphia.
According to Radio & Records magazine, in the latest in a series of deals the company has recently made, Davidson Media Group enters its largest market thus far by purchasing Tropical WEMG from Mega Communications for $8.75 million.
Daddy Yankee Radio Show @ ABC Radio Networks.
ABC Radio Networks announced an exclusive agreement to create a weekly two-hour syndicated radio program hosted by Puerto Rican Reggaetón sensation Daddy Yankee. This new enterprise underscores the network’s commitment to develop quality programming for the fastest-growing segment of the United States population.
Miami Radio Personality Runs For Mayor — But Off The Air.
Spanish Broadcasting System, Inc. announced that Enrique Santos, co-host of the popular morning show El Vacilon de la Manana airing weekdays from 6:00 to 11:00 a.m. on Miami’s WXDJ-FM (“El Zol 95”), has decided to run for the office of Mayor of the City of Miami.
