Radio

Why isn’t radio focusing on the elements that make it a crucial medium?

Arbitron Ratings has created a study that details radio in car listenership for Hispanics.

Consumers are receptive to in-store audio advertising with more than half (55 percent) of shoppers recalling commercials heard while shopping, according to a new study by Arbitron Inc.

Paragon Media Strategies recently surveyed 404 radio listeners (42% male / 58% female) to determine listeners’ opinions about national radio contests.

Radio Tracking Data, LLC, a radio monitoring company, released a new and powerful ads monitoring service for all Spanish radio stations in the US -MoreSpots.com.

The Radio Ad Effectiveness Lab is pleased to present its third major new study in twelve months. This project is our largest yet, and it addresses the core issue of advertising—Return on Investment. The results confirm our prior theories: Radio’s ROI in this test was 49% higher than we observed for television.

According to Radio and Records magazine, in response to last week’s $25 million Emmis suit against Spanish Broadcasting System over SBS’s flip of KXOL/Los Angeles from Spanish Contemporary to a bilingual “Hurban” format as “Latino 96.3,” SBS has sent a letter to FCC Chairman Kevin Martin seeking FCC intervention over what SBS claims are anticompetitive practices on Emmis’ part.

A recent analysis of “radio myths,” by the Radio Advertising Bureau, seeks to dispel radio issues that they suggest are “misunderstood, exaggerated, or underestimated.”

This week’s most-played radio commercials in America’s top markets.