Whenever I hear “Radio is a frequency medium” I shudder. It implies two things, neither good. Either Radio messages don’t communicate very well, so you need say it again and again just to be sure. Or Radio’s reach is so limited that any typical schedule soon runs out of new listeners.
Radio
Emmis Sues SBS Over Latino 96.3 Launch In LA.
According to Radio &Rrecords magazine, Emmis wants $25 million from Spanish Broadcasting System in L.A. – and a format change. The May 31 lawsuit shows that Emmis claims it was blindsided when SBS “suddenly and unceremoniously changed its format” from Spanish to bilingual urban hip-hop and reggaeton – a threat to Emmis’ Power 106. Emmis objects because SBS-owned KXOL-FM is leasing tower space from it.
Media Monitors AirCheck Radio Spots.
This week’s most-played radio commercials in America’s top markets.
Univision Radio Launches ‘La Kalle 105.9/92.7 FM’ Reggaeton Format In NYC.
Univision Radio today launched “La Kalle 105.9/92.7 FM,” a new youth-targeted Spanish-language radio station that will cater to New York Hispanics in the highly sought-after 18-34 demographic.
SBS’s Latino 96.3 Goes Live In LA, But A legal Battle Is Brewing.
Spanish Broadcasting System’s KXOL-FM in Los Angeles changed format to beginning targeting the young 18-24 year old Latinos. It was blogged last week on the net that SBS cannot change to a new format, since it violates the provision of usage of the Emmis Los Angeles radio station towers.
Trouble In SBS’s Mega-Land In NYC & A Far.
According to the New York Daily News, Luis Jimenez lead host of Spanish Broadcasting System’s WSKQ-FM (La Mega 97.9) “El Vacilón De La Mañana” morning show has not shown up for work in two days and has threatened to quit.
Insiders speculate a contractual problem surrounding the salaries and benefits for himself and show members, seeking to equate those paid to general market personalties with the same ratings position in the New York Market and broadcast over a network in multiple markets.
SBS Flips KXOL-FM To ‘Hey! Speak English, would ya!’ In LA.
Spanish Broadcasting System has flipped their KXOL-FM to Latino 96.3 in Los Angeles.
Latino 96.3 is now a Hispanic 12-17 year old urban/hip-hop/rap radio station competing against mainstream hip-hop/rap stations, moving away from its traditional core of older Hispanic consumers.
Spot Load Study 2005: Managing Radio Commercial Inventories For Advertisers & Listeners.
Forty-seven percent of consumers say that they would listen to a radio station “a lot more” if that station had noticeably fewer commercial breaks, while 44 percent say that they would listen “a lot more” if that station had shorter commercial breaks. These findings are from Spot Load Study 2005: Managing Radio Commercials for Advertisers and Listeners a new study of consumer attitudes toward radio commercials conducted by Arbitron Inc. and Edison Media Research.
Spanish-Language Radio Rises In Popularity.
The number of Spanish-language radio stations in the country are at an all-time high, according to Hispanic Radio Today: How America Listens to Radio 2005 Edition by Arbitron Inc.
The study shows that while the number of Hispanics living in the U.S. is rapidly growing, now representing 14 percent of the population, accordingly so is the number of Spanish-language radio stations, which is at 678 – the highest to date. Among these stations, the most popular radio formats among Hispanics are Mexican Regional (17.9 percent), followed by Spanish Contemporary (11.3 percent) and Spanish Tropical (7.9 percent).
Los Angeles, Mexico Billboard Effort Controversial.
Liberman Broadcasting owners and operators of KRCA-TV Channel 62 in Los Angeles began a billboard campaign using the slogan Los Angeles, Mexico. By crossing out the CA in red and rewriting “Mexico”, they are promoting the relationship between Hispanics in Los Angeles and Mexico.
Media Monitors AirCheck Radio Spots.
Top radio commercials that ran April 25 – May 1, 2005.
Media Monitors AirCheck Radio Spots.
Top radio commercials that ran April 18 – April 24, 2005. Univision and Telemundo NOT top radio spots of the week.
The Future Of Digital Audio.
Digital audio formats, like satellite radio, online radio, and podcasting — subscription-based programming that is pushed to MP3 players — are creating new business models and opportunities in radio and the music industry.
Satellite Radio Will Grow Fourfold By 2010.
Satellite Radio will reach more than 20.1 million U.S. households by 2010–up from a reported 4.5 million subscribers at the end of 2004, according to a Forrester Research report released this week. The report, which examines the emergent digital audio space, found that satellite radio subscriptions grew 150 percent in the United States from 2003 to 2004.
