Top radio commercials that ran April 11 – April 17, 2005.
Radio
Media Monitors AirCheck Radio Spots
Top radio commercials that ran April 4 – April 10, 2005. Univision and Grey Hound top Hispanic advertisers for the week.
SCBA Challenges NY Times Radio Article.
To the Editorial Board of the NY Times:
When did it become permissible to do reporting without doing accurate field work? To cite an urban myth and pass it off as fact? Yet another reporter from yet another “prestige” publication has leapt onto the “bash radio” bandwagon wielding impressions rather than facts. They are entitled to their opinions — if they would just call them that: personal opinions.
WFAN-AM Launches ‘The Latin Beat’ In NYC.
WFAN announced that beginning on Saturday, April 9 (time to vary), Roberto Clemente Jr. will join the WFAN on air staff as host of a new weekly show, ‘The Latin Beat’. Joining Clemente Jr. will be co-host Tanyette Colon. The pair will talk Mets and Yankees baseball, while also taking a look at how baseball impacts the Latin community in the Metropolitan New York area.
Arbitron RADAR Showcases A National Profile Of Black & Hispanic Listeners.
Arbitron Inc. is releasing a national profile of black and Hispanic radio listeners in order to showcase an enhanced capability of the company’s RADAR® national radio network ratings service.
Managing Communications @ Burke’s Business Builders.
When I was running radio stations, my boss was a regional manager for whom I had a tremendous amount of respect. He was a real leader in a business full of managers who tried to be leaders. I believe that in order to be a leader, people have to want to follow. Not be willing to follow; want to follow. It’s what separates the good from the great.
Media Monitors AirCheck Radio Spots
Top radio commercials that ran March 28 – April 4, 2005. Univision and Telemundo Top Radio advertisers for the week.
Lifetime Value @ @ Burke’s Billing Builders.
When you’re selling advertising to small businesses, you know it can be either one of the most rewarding or frustrating experiences in your career. When you help a small business grow through your advertising creativity, you can absolutely change their lives. For me, it’s thrilling. On the other hand, when a business won’t take the leap when you know you can help them grow can be incredibly frustrating.
Media Monitors AirCheck Radio Spots.
Telemundo & Univision Top 10 National Hispanic Radio Advertisers this week. Top radio commercials that ran March 21 – 27, 2005.
Now is the Best Time to Sell Car Dealers @ Burke’s Billing Builders.
If you sell media, then you’re probably selling to car dealers. In broadcast stations, local dealers account for more advertising money than any other category – usually by a lot. I’ve seen TV stations where the automotive category (manufacturer, regional, and local advertising) accounts for over 30% of the station’s total ad revenue.
The Power of Small Gestures @ Burke’s Billing Builders.
As you can imagine, I fly a lot. I was advised early on to try and stick with one airline, which I’ve done, and now I get upgraded almost always. Well, life’s better on the other side of the curtain but it’s not grand. At least not on my airline. But I was reminded of a very powerful lesson not long ago flying home from somewhere out west.
