Paragon Media Strategies recently surveyed 401 respondents ages 15 to 64 (43% male / 57% female) to determine listeners’ tolerance of commercials and their impact on listening habits.
Radio
Don’t Diffuse The Focus @ Burke’s Billing Builders.
I’m fortunate to be able to travel the country and work with hundreds of businesses each year. I learn so much from my travels that I’m able to help a lot of people make good decisions when it comes to advertising, marketing, and running their company. It’s truly a Masters in Business earned on the street.
Media Monitors AirCheck Radio Spots.
Top radio commercials that ran February 28 – March 6, 2005.
Managers Message: Inside Out Competition @ Burke’s Billing Builders.
Most people I meet in the media business love competition. We love to compete and even better, we love to win. Competition is what drives us. If your group is as competitive as many I know, you wake up to fight each day. Small victories are very meaningful, big victories are reason to light up a Red Auerbach cigar. So can competition be bad?
Media Monitors AirCheck Radio Spots
Top radio commercials that ran February 21 – 27, 2005.
Media Monitors AirCheck Radio Spots
Top radio commercials that ran February 14 – 20, 2005.
The One Real Objection @ Burke’s Business Builders.
If you’re in the business of selling, then you’re in the business of overcoming objections. In media selling, we hear objections daily from prospects and clients. If you’re in management, you also have to handle objections from your staff. (I think more selling goes on in building than outside the building. Try rolling out a new compensation plan and tell me you’re not in high sales mode.) If you’re selling Hispanic media, you’re probably going to hear more objections than your general market counterparts. I’m sure this is not new news to you.
Media Monitors AirCheck Radio Spots
Top radio commercials that ran February 7 – 13, 2005.
The Little Blue Box @ Burke’s Business Builders.
Have you ever given much thought to buying a gift at Tiffany’s? I’m sure some of you have only seen the store from afar, while others may have ventured in and even bought something. What is it about the little blue box the gift comes in that’s so magical? I think it’s a couple of things actually. First, the receiver of the gift knows that it’s something special because they only sell “special” things at Tiffany’s. And the giver of the gift knows that he/she will get the appropriate adoration that goes with giving something of such stature.
Media Monitors AirCheck Radio Spots
Top radio commercials that ran January 31 – February 6, 2005.
