WFAN announced that beginning on Saturday, April 9 (time to vary), Roberto Clemente Jr. will join the WFAN on air staff as host of a new weekly show, ‘The Latin Beat’. Joining Clemente Jr. will be co-host Tanyette Colon. The pair will talk Mets and Yankees baseball, while also taking a look at how baseball impacts the Latin community in the Metropolitan New York area.
Radio
Arbitron RADAR Showcases A National Profile Of Black & Hispanic Listeners.
Arbitron Inc. is releasing a national profile of black and Hispanic radio listeners in order to showcase an enhanced capability of the company’s RADAR® national radio network ratings service.
Managing Communications @ Burke’s Business Builders.
When I was running radio stations, my boss was a regional manager for whom I had a tremendous amount of respect. He was a real leader in a business full of managers who tried to be leaders. I believe that in order to be a leader, people have to want to follow. Not be willing to follow; want to follow. It’s what separates the good from the great.
Media Monitors AirCheck Radio Spots
Top radio commercials that ran March 28 – April 4, 2005. Univision and Telemundo Top Radio advertisers for the week.
Lifetime Value @ @ Burke’s Billing Builders.
When you’re selling advertising to small businesses, you know it can be either one of the most rewarding or frustrating experiences in your career. When you help a small business grow through your advertising creativity, you can absolutely change their lives. For me, it’s thrilling. On the other hand, when a business won’t take the leap when you know you can help them grow can be incredibly frustrating.
Media Monitors AirCheck Radio Spots.
Telemundo & Univision Top 10 National Hispanic Radio Advertisers this week. Top radio commercials that ran March 21 – 27, 2005.
Now is the Best Time to Sell Car Dealers @ Burke’s Billing Builders.
If you sell media, then you’re probably selling to car dealers. In broadcast stations, local dealers account for more advertising money than any other category – usually by a lot. I’ve seen TV stations where the automotive category (manufacturer, regional, and local advertising) accounts for over 30% of the station’s total ad revenue.
The Power of Small Gestures @ Burke’s Billing Builders.
As you can imagine, I fly a lot. I was advised early on to try and stick with one airline, which I’ve done, and now I get upgraded almost always. Well, life’s better on the other side of the curtain but it’s not grand. At least not on my airline. But I was reminded of a very powerful lesson not long ago flying home from somewhere out west.
Commercial Loads: If a Commercial Falls in the Forest, Will Anybody (Not) Hear It?
Paragon Media Strategies recently surveyed 401 respondents ages 15 to 64 (43% male / 57% female) to determine listeners’ tolerance of commercials and their impact on listening habits.
Don’t Diffuse The Focus @ Burke’s Billing Builders.
I’m fortunate to be able to travel the country and work with hundreds of businesses each year. I learn so much from my travels that I’m able to help a lot of people make good decisions when it comes to advertising, marketing, and running their company. It’s truly a Masters in Business earned on the street.
Media Monitors AirCheck Radio Spots.
Top radio commercials that ran February 28 – March 6, 2005.
