Telemundo & Univision Top 10 National Hispanic Radio Advertisers this week. Top radio commercials that ran March 21 – 27, 2005.
Radio
Now is the Best Time to Sell Car Dealers @ Burke’s Billing Builders.
If you sell media, then you’re probably selling to car dealers. In broadcast stations, local dealers account for more advertising money than any other category – usually by a lot. I’ve seen TV stations where the automotive category (manufacturer, regional, and local advertising) accounts for over 30% of the station’s total ad revenue.
The Power of Small Gestures @ Burke’s Billing Builders.
As you can imagine, I fly a lot. I was advised early on to try and stick with one airline, which I’ve done, and now I get upgraded almost always. Well, life’s better on the other side of the curtain but it’s not grand. At least not on my airline. But I was reminded of a very powerful lesson not long ago flying home from somewhere out west.
Commercial Loads: If a Commercial Falls in the Forest, Will Anybody (Not) Hear It?
Paragon Media Strategies recently surveyed 401 respondents ages 15 to 64 (43% male / 57% female) to determine listeners’ tolerance of commercials and their impact on listening habits.
Don’t Diffuse The Focus @ Burke’s Billing Builders.
I’m fortunate to be able to travel the country and work with hundreds of businesses each year. I learn so much from my travels that I’m able to help a lot of people make good decisions when it comes to advertising, marketing, and running their company. It’s truly a Masters in Business earned on the street.
Media Monitors AirCheck Radio Spots.
Top radio commercials that ran February 28 – March 6, 2005.
Managers Message: Inside Out Competition @ Burke’s Billing Builders.
Most people I meet in the media business love competition. We love to compete and even better, we love to win. Competition is what drives us. If your group is as competitive as many I know, you wake up to fight each day. Small victories are very meaningful, big victories are reason to light up a Red Auerbach cigar. So can competition be bad?
Media Monitors AirCheck Radio Spots
Top radio commercials that ran February 21 – 27, 2005.
Media Monitors AirCheck Radio Spots
Top radio commercials that ran February 14 – 20, 2005.
The One Real Objection @ Burke’s Business Builders.
If you’re in the business of selling, then you’re in the business of overcoming objections. In media selling, we hear objections daily from prospects and clients. If you’re in management, you also have to handle objections from your staff. (I think more selling goes on in building than outside the building. Try rolling out a new compensation plan and tell me you’re not in high sales mode.) If you’re selling Hispanic media, you’re probably going to hear more objections than your general market counterparts. I’m sure this is not new news to you.
Media Monitors AirCheck Radio Spots
Top radio commercials that ran February 7 – 13, 2005.
