Top spot radio categories in 2004.
Radio
The Little Blue Box @ Burke’s Business Builders.
Have you ever given much thought to buying a gift at Tiffany’s? I’m sure some of you have only seen the store from afar, while others may have ventured in and even bought something. What is it about the little blue box the gift comes in that’s so magical? I think it’s a couple of things actually. First, the receiver of the gift knows that it’s something special because they only sell “special” things at Tiffany’s. And the giver of the gift knows that he/she will get the appropriate adoration that goes with giving something of such stature.
Media Monitors AirCheck Radio Spots
Top radio commercials that ran January 31 – February 6, 2005.
El Cucuy de la Mañana @ Entravision’s Radio Tricolor Radio Stations.
Entravision Radio, a division of Entravision Communications Corporation, announced today that it has begun broadcasting Renan Almendarez Coello’s “El Cucuy de la Mañana” on Entravision radio stations in 13 markets as affiliates of ABC Radio Networks.
Los Angeles Radio – Billion Dollar Baby.
In 2004, the Los Angeles Metro Radio market (Los Angeles and Orange Counties) once again exceeded $1 Billion in revenue according to the SCBA, based on individual station reports. The 59 commercial stations on 53 formats that are home to the metro put $1.045 billion in advertising on the air in 2004. That’s up slightly, by about 1%, over 2003, which marked the first time in history that a radio market exceeded $1 Billion in revenue in a year.
Media Monitors AirCheck Radio Spots
Top radio commercials that ran January 24 – 31, 2005.
Radio Listeners Respond Positively To Fewer Spots.
Navigauge released an analysis of radio station audience behavior in and around commercial breaks. The study is the media industrys first independent analysis (using completely passive electronic monitoring) of how commercial stopset structure affects listener retention during and after the breaks. Over 46,000 stopsets and more than 127,000 commercials were examined over a three-month period.
The Arbitron Power of Hispanic Consumers Study 2004.
Demographics and top markets for the U.S. Hispanic population. The report outlines opportunities in this fast-growing $686 billion dollar market.
Media Monitors AirCheck Radio Spots
Top radio commercials that ran January 17 – 23, 2005
