Radio

It was announced this week that the Independent Spanish Broadcasters Association (“ISBA”) elected its first Board of Directors and officers at the Association’s constitutional meeting on Wednesday, April 21, 2004. The meeting, which was held in Las Vegas during the National Association of Broadcasters convention, was widely attended by representatives of many of the nation’s independent Spanish-language broadcasting and media companies, and featured welcoming remarks by FCC Commissioner Jonathan Adelstein.

A higher educated wave of professionals and entrepreneurs have arrived in South Florida during the last few years, according to the study “Latin Review 2004” recently conducted by StatMark, a market research firm with offices in Miami, Florida, and Caracas, Venezuela.

A survey by Simmons Market Research Bureau offers intriguing new information on the television advertising preferences of the growing Hispanic market. Supporting findings from a recently released Univision study about Spanish- and English-language TV viewers, the Fall 2003 Simmons National Consumer Study offers critical new insights into Spanish viewers’ more positive attitudes toward TV advertising.

Renan Almendarez Coello, “El Cucuy”, will return to his original morning time slot, 5 a.m. to 11 a.m., on Monday, March 22, 2004 — but on a different station — KLAX (97.9 FM), La Raza, the flagship Los Angeles station of Spanish Broadcasting System, Inc.

According to Radio & Record, “Univision Radio’s Regional Mexican KSCA/Los Angeles has replaced afternooner Renan Almendarez Coello, known as “El Cucuy de la Tarde,” with former KHOT/Phoenix midday air talent David Palacios, a.k.a. “El Gatillero.” Palacios. Univision would not confirm that Almendarez has been let go from the company. However, R&R hears that Almendarez is reportedly in talks with SBS”.