Viacom and Spanish Broadcasting System, Inc. announced that they are joining forces to more effectively target Hispanic consumers through a multimedia platform that would include radio, television and outdoor throughout the United States. The announcement was made by Leslie Moonves, Co-President and Co-Chief Operating Officer of Viacom and Raúl Alarcón, Chairman and CEO of Spanish Broadcasting System (SBS).
Radio
Univision Radio ‘Flip-Flops’ Radio Stations.
Univision Communications Inc. announced that it has reached an agreement with Salem Communications, Inc. to exchange the assets of WIND-AM (560 KHz, licensed to Chicago, Illinois), KOBT-FM (100.7 MHz, licensed to Winnie, Texas), KHCK-AM (1480 KHz, licensed to Dallas, Texas), and KOSL-FM (94.3 MHz, licensed to Jackson, California), serving the Chicago, Northern Houston, Dallas, and Sacramento markets, respectively, for the assets of WZFS-FM (106.7 MHz, licensed to Des Plaines, Illinois) and KSFB-FM (100.7 MHz, licensed to San Raphael, California), serving the Chicago and Northern San Francisco markets, respectively.
Arbitron Releases Fall 2004 Population Estimates.
Arbitron Inc. has released its annual update of population estimates for its 294 radio markets across the United States.
Clear Channel To Launch Hispanic Stations Across The USA.
Clear Channel Radio has announced plans to launch a multi-market initiative converting several of their non-performing English stations into Hispanic targeted formats.
Radio Ad Effectiveness Lab Study.
Personal Relevance; Personal Connections: How Radio Ads Affect Consumers See how radio advertisers who tailor and appropriately place their messages can reap the benefits of the personal, emotion-driven relationship listeners have with radio.
Indecency in Media …. The Hispanic Viewpoint.
When it comes to indecency in the media, the opinions of Hispanic radio listeners vary only slightly from their Anglo and African-American brothers and sisters according to a recent nationwide study conducted by Paragon Media Strategies. When asked, “Are you aware of the recent issue of indecency in the media,” 79% of the Hispanic respondents in the survey indicated they were aware. This matched the 79% for total respondents and was close to the 80% awareness for Anglos. African-Americans’ awareness of the issue trailed a bit at 66%.
