Social Marketing

The Interactive Advertising Bureau (IAB) released “Ad Blocking: Who Blocks Ads, Why, and How to Win Them Back,” a research report that shows two-thirds of U.S. consumers using ad blockers could be convinced to uninstall their ad blocking software on their computers.

Many marketers are faced with hurdles when it comes to digital advertising in a multiscreen environment. Ad clutter and creative quality are just some of the challenges they’re looking to overcome.

Warner Bros. Home Entertainment, Inc. has settled Federal Trade Commission charges that it deceived consumers during a marketing campaign for the video game Middle Earth: Shadow of Mordor, by failing to adequately disclose that it paid online “influencers,” including the wildly popular “PewDiePie,” thousands of dollars to post positive gameplay videos on YouTube and social media.

Social marketers in North America still find measuring ROI to be their toughest challenge.

The weakness in view count as a success metric is especially true with the coveted teen, “digital native” demographic.

Lopez Negrete mapped out social conversations, identified key dialogue drivers, and identified the players and brands that created the most buzz on social media during the special tournament celebrating 100 years of the Copa America.

Not surprisingly, most content marketers in North America agree that interactive content grabs a reader’s attention more effectively than static content. But, according to research, it also provides many other benefits.

Workers use social media at work for many reasons; taking a mental break is one of the most commonSocial media influences and permeates many aspects of daily life for Americans today, and the workforce is no exception.

When it comes to the conversations that drive your brand’s sales – the back and forth of ideas and information between consumers – the person with the most influence isn’t likely a famous celebrity with a large following on Instagram – it’s your next door neighbor, your work colleague, perhaps even your teenager or your grandmother.

About 6-in-10 Americans get news from social media A majority of U.S. adults – 62% – get news on social media, and 18% do so often, according to a new survey by Pew Research Center, conducted in association with the John S. and James L. Knight Foundation.

The days of influence marketing solely backed by celebrities or public figures are long gone. Today, people publish their own opinions and find their voice online by publishing blogs that carry influence of the same caliber, if not more. Bloggers can engage on a personal level, strengthening influence with their audience, and in fact we are seeing higher engagement rates in some cases vs. paid advertising. But how do health marketers create an “influencer campaign” and where to start?

Call it a one-two punch to advertisers and content providers. With Americans’ attention increasingly divided among an ever-expanding array of internet-connected devices, the number of people multitasking while watching television continues to rise, while cord-cutting also accelerates.

How can the importance of social media in Millennials and teens’ lives be stated?

Schramm Marketing Group announced the upcoming June launch of its newest venture, Fantástico, the free, hyper-local, mobile-optimized site that provides Latino consumers with a ticket purchasing experience that is entirely in Spanish from homepage to checkout.

Instagram influencers who have the most followers don’t necessarily garner the most “likes” and comments. Research from Markerly revealed that users who sign up for Markerly’s network with fewer than 1,000 followers get more “likes” and comments on average than those with more than 10 million followers.

Welcome to the 8th episode of #TotalMarketTalk, a Digital series created by NGL Media and NGLC exclusively for HispanicAd.  In this installment, David Chitel, CEO of NGL Media and Founder of NGLC, speaks with Ana Flores, CEO & Founder and Roxanna Sarmiento, COO & VP Client Services of Latina Bloggers Connect.

Three-quarters of US female social media users visit brand websites, apps or social media accounts at least a few times a week, according to February 2016 research. Almost a third do so daily.

By Gonzalo López Martí    – Creative director, etc.   /   LMMiami.com

• Would you accept it if, say, your advertising or PR agency offered you an astroturfing campaign?
• I’m sure you’ve heard the pitch.
• It goes somewhat along these lines: “… we have a team of influencers ready to open the floodgates and plug your product, service or brand. Just say the word, write the check and we’ll pull the trigger.”
• According to the British daily The Guardian* “astroturfing is the attempt to create an impression of widespread grassroots support for a policy, individual, or product, where little such support exists. Multiple online identities and fake pressure groups are used to mislead the public into believing that the position of the astroturfer is the commonly held view…”

When it comes to technology, sometimes there is a world of difference between wanting something and actually needing something. In the case of smartphones, the devices’ ubiquity in terms of U.S. penetration of 82% and cross-platform functionality definitely put them in the latter category.

In a recent conversation, Graham Page, Head of Global Research Solutions, described chatter on social media as “horrible data”. In doing so, he was alluding to the fact that the data is inherently messy but also subject to many different influences. If you want to make sense of trends in social data, you have to be able to turn that horrible data into meaningful data.