Social Marketing

Top U.S. and Latin American digital influencers converge at the 2016 Annual Conference, AHAA 20/20: The Future in Focus. AHAA: The Voice of Hispanic Marketing confirmed three high ranking digital influencers to sit on a panel at the 2016 conference taking place at the Nobu Eden Roc Resort in Miami on April 20. These digital superstars include Luis Balaguer, founder and CEO of LatinWe, who shares the stage with other panelists focusing on the art of influencer marketing and how brands can achieve the most organic results through these partnerships.

Collective Bias published results of a large-scale national survey investigating how U.S. consumers’ online behaviors impact in-store purchase decisions.

Ms. Ruiz joins the Agency as Social Media Director. She will manage a growing staff in Casanova’s California, New York, and Detroit offices.

Lynn Ponder, award-winning social media influencer and founder of WebCityGirls.com, is creating a virtual movement centered on the launch of a digital campaign, which is based on the reveal of a SECRET. Determined to make her dream of sharing this SECRET come true, Ponder reached out to Gaby Espino for her support in social media.

Digital buyers worldwide are turning to social networks for a variety of things, like reading reviews and staying on top of fashion trends.

Brands want viewers to engage with their video content, whether that means liking, sharing, or commenting. A step beyond that is when branded content inspires viewers to create their own content in response. Since it requires much more effort on the part of the viewer, this kind of engagement is much rarer.

In one short decade, social media has accumulated the biggest pool of information on human sentiment and emotion ever known, and we’re only beginning to explore the potential of this huge, constantly growing database in areas ranging from marketing to social science and mental health.

By Gonzalo López Martí    Creative director, etc. /  LMMIAMI.COM

• As you well know, dear reader, I’m a firm believer in the power and traction of social media influencers.
• Back in the pre-social media age, when we used to call them celebrity endorsers, they tended to be frowned upon under the logic that they could outshine the actual hero of an ad campaign: the product.
• It was not unusual to end up with aided and unaided recall surveys of campaigns in which the celeb was more remembered than the brand.

An industry association leader recently told me that the complexity of digital marketing was reaching the breaking point. Advertisers are questioning whether the added complexity is worth it, and asking for a fix. Is it really that complicated? If so, why?  

For brand marketers, tracking social data is not a new trend or strategy. Some research shows that marketers have tapped into social analytics and use it with clear business objectives in mind, as explored in a new eMarketer report, “Social Listening for US Brands: Deriving Actionable Insights from Conversations.”

Millennials, the Holy Grail of current marketing, are dedicated Pinterest users.

Allison+Partners has released its inaugural Influence Impact Report, which explores the dynamic forces that shape and drive consumers in an active ecosystem of influence.

By Gonzalo López Martí    Creative director, etc / LMMIAMI.COM

• Why does Dan Bilzerian, aka the king of Instagram, have 16 million followers on said social platform?
• Plus 10 million fans on Facebook and some 1.5 million followers on Twitter?
• Why does DJ Khaled, né Khaled Mohamed Khaled and also known as the king of Snapchat, reigns over 6 million followers?
• Plus 3 million on Instagram and another 3 million and change on Twitter?
• Bilzerian, a supposedly filthy rich man child with a penchant for professional poker, weight lifting, sex workers of the female gender, wild weekends in Vegas, exotic cars, private jets and helicopters, recreational intoxicants, assault weapons and lightweight artillery is in his mid 30s.
• Khaled, a chubby teddy bear with protruding manboobs, is a former radio deejay and current hip hop record producer slash urban lifestyle impresario in his early 40s.
• Their teenage years are far behind yet they both seem to have a keen intuitive ability to master social media content creation with off-the-charts results.

There’s both good and bad news when it comes to how consumers act when they use a brand. When a negative experience occurs, irate consumers may tell their friends and family and potentially even post a rant on social media.

As concerns about ad blocking grow, influencer marketing is becoming more important to brands.

Your online audience is easily distracted, but that doesn’t mean they don’t care about your brand. Life gets in the way sometimes.

In an era of social media dominance, it comes as no surprise that visual content reigns supreme. The Latina social influencer community, in particular, distinctly prefer visual platforms like Snapchat, Instagram and Pinterest. Why?

Agency executives—more so than senior marketers—plan to increase spending on a variety of different formats in 2016, including digital, social and mobile.

Not only did more than eight in 10 internet users ages 18 to 29 have a Facebook account, based on polling by Harvard University Institute of Politics and GfK, but it was also the only site studied where Republicans and independents were both more-represented than Democrats.

Millward Brown’s global experts share their digital predictions for 2016 – covering topics from mobile-first marketing, addressable TV advertising, and header bidding to augmented reality, content, and consumer journey marketing.