Social Marketing

Whether it’s commenting on a one-handed grab a football player made, sharing pictures of a night on the town or re-posting a trending news story, social networking has become just another part of the media lifestyle for many U.S. consumers.  For instance, social networking on a PC reached more than 27% of black adults in a typical week—the highest of any multicultural group among PCs. The weekly reach of social networking on smartphones was highest among Hispanics (75%), while on tablets it’s highest among Asian-American adults (21%).

We’ve heard it time and time again: Hispanic Millennials are a driving force on social media, especially as they are early tech adopters and have a higher usage of social media than their non-Hispanic counterparts. Yet, for brands and marketers, knowing which social platforms to focus on can be a challenge, given that each platform requires its own team and resources.

Most people don’t shop in isolation. They are inspired, informed and assured by others throughout the path to purchase.

Digital capabilities, adoption, and usage are evolving at a supercharged pace. While most users scramble just to keep up with the relentless rate of innovation, the sectors, companies, and individuals on the digital frontier continue to push the boundaries of technology use—and to capture disproportionate gains as a result.

Simply put, we’re living in the ‘age of now’. The proliferation of smartphone technology has made us accustomed to always-on connectivity.

Denny’s is commemorating the holidays with the launch of its new social media series “Reindeer vs. Camels,” featuring six loveable characters, reindeers and camels, as they battle to become the preferred gift giver during the season.

The Telemundo Station Group announced the launch of its newly redesigned digital platforms, which include an updated and streamlined look for 15 Telemundo-owned station online properties, including desktop, mobile and station apps.

New forms of social platforms present a new set of challenges for brands – and they can’t afford to duck them

U.S. Millennials prioritize social over other forms of media, with 71% using social media daily, or watching online video (76%). This age group is also the most likely to adopt new buying methods such as mobile payments with 9% of U.S. millennials using mobile payment applications daily. They also continue to consume media in traditional ways (e.g. TV, radio) but with much lower frequency than older generations.

Turns out the stereotype of selfie-obsessed, share-happy Millennials might be flawed

The new wave of influencers—stars on Instagram and YouTube, as well as other channels—say that when it comes to working with brands, money is not their only object. Creative freedom matters more.

Social media users say sponsored social messages are equally—if not more—effective as other types of marketing tactics, according to the results of a July 2015 survey. Even newer platforms such as Periscope and Snapchat ranked higher than more mature tactics like search or print ads.

TV stations are still figuring out how many resources are needed to fill their digital platforms. Many executives do agree about a need for more content, which is what digital media consumers now expect.

Yahoo! Inc. released results of a new online survey that shows a clear racial divide over how Americans feel about the effect of the Internet and social media on politics. While voters overwhelmingly feel that social media and the internet spread misinformation (83%), the findings show that minority voters are especially likely to feel technology has made the American political debate more representative.

Latinos are highly social, and while there is a fairly robust community of Latino influencers that brands can work with, there is still a lot education that needs to be done between brands and clients who do not have a full understanding of the Latino market. Below are a list of six tips for engaging with Latino influencers.

Social media marketing has become an essential component of every marketer’s strategy as people look to their newsfeeds, YouTube, and Twitter stream for engaging content.

It’s a common debate for businesses: Who should be responsible for corporate social media activities?

More than 75 of the most influential names in social media, including Werevertumorro, Yuya, Wereverwero and Lele Pons, will be on hand to interact with brands and platforms about how to generate forward thinking that will effectively and authentically reach U.S. Hispanics, who are more likely to use social media than the rest of the population.

Social TV behaviors have continued to evolve over the years; shifting from consumers passively consuming TV – to socially consuming TV as more and more social media becomes accessible via different devices and sources.

Social network advertising may be less than 5% of total global media spend – $25 billion out of $570 billion in 2015, per eMarketer – but it has a dramatic impact on all media, especially the ~40% going to television.