The Center for Marketing Research at the University of Massachusetts Dartmouth recently conducted a new in-depth and statistically valid study on the usage of social media in fast-growing corporations. This new study revisits the Center’s work on the Inc. 500 social media usage for the fifth consecutive year, making it a valuable and rare longitudinal study of corporate use of these new technologies. DOWNLOAD Report Here.
Social Marketing
Why most Facebook users get more than they give.
Most Facebook users receive more from their Facebook friends than they give, according to a new study that for the first time combines server logs of Facebook activity with survey data to explore the structure of Facebook friendship networks and measures of social well-being. DOWNLOAD Report Here.
Millennials look to Digital Word-of-Mouth to drive Purchase Process.
In a few short years, millennials—consumers currently ages 18 to 34—will account for a sizeable portion of US purchase decision-makers. Yet Bazaarvoice found these digital natives are already using and creating online content to recommend or dissuade friends, family and anonymous site-visitors from a brand, product or service.
2012: Beginning of the End of our World?
As many of you have seen in the movie 2012 and have heard from scholars based on their interpretation of Mayan culture and the Mayan calendar, the world will end December 2012. Doomsday is upon us in 355 days on December 21, 2012.
Marketers value Social Media for both Branding & Customer Acquisition.
As marketers include social media as part of their overall strategy, 97% agree that it provides benefits and value to their business.
It’s a Social World: Top 10 Need-to-Knows About Social Networking and Where It’s Headed
The importance of social networking in today’s online experience cannot be overstated. Social networking is the most popular online activity worldwide accounting for nearly 1 in every 5 minutes spent online in October 2011, and reaches 82 percent of the world’s Internet population, representing 1.2 billion users around the globe. DOWNLOAD Report Here.
Marketers follow Users to More Social Sites.
Social media sites beyond Facebook, Twitter and LinkedIn are seeing significant boosts in usage, both in the US and elsewhere in the world. And where users go, marketers will follow.
Social Networks to Social Dollars.
Companies are fast adapting marketing strategies to leverage social media since Americans now spend more of their online time engaged in virtual networks than in any other activity. DOWNLOAD Report Here.
Social Media Accounts and Conversations on the Rise
Companies often have several different accounts or pages on social networks like Facebook and Twitter. As these accounts and the interactions with customers on social media increase, program managers must learn to balance the influx and continue to interact with fans.
2012 People’s Choice Awards Red Carpet with Influential Latinos on Twitter
As you know we are covering the People’s Choice Awards tonight starting at 8/9C. But besides bringing the typical celebrity reports, we are happy to be bringing in some sabor Latino into the show!
With the #HBOatsLatinoVIP we will be uniting the voice of Latino influencers from coast to coast and we want to make sure you don’t miss out.
Also to engage all of those twitteros influyentes de #LATISM, please make sure to include that hashtag too. Check out this video, share it, and make sure to join in the conversation!
By Liliana Gil – Managing Partner / Cultural Intelligence Officer
AVAILABLE on HispanicCMO and HispanicPRpro.com
Most Consumers still don’t Talk about Brands on Social Sites.
Market research company AYTM found that 57.8% of US Facebook users had not mentioned a brand in their status updates as of October 2011. More heartening for marketers is that just 0.5% of Facebook users posted only negative mentions about brands on Facebook. More often, they reported commenting on brands in a positive way (25.3%) or with a mix of both positive and negative mentions (16.4%).
Do Social Media Postings always require a Brand Response?
Not all social media users are convinced that connecting with companies on social sites will be more than a passing fad, according to research from Conversocial, but those that do seem to expect that the connection will be two-way.
BeachMint brings Commerce and Celebrity Curation to Facebook.
Founded in 2010 as a social commerce company with celebrity-curated products, BeachMint owns and operates four vertical online retail brands: JewelMint, BeautyMint, StyleMint and ShoeMint. Each of the ecommerce/social commerce sites looks to celebrity spokespeople as tastemakers. Mary-Kate and Ashley Olsen, for example, work with StyleMint to develop exclusive pieces of clothing and to promote the brand’s latest styles. To further spur sales, the company encourages customers to take profile quizzes so it can better recommend products to consumers, who then sign up for subscription-based memberships.
Unleashing the Power of the Latino Social Media Influencer.
2011 was the year social media became significantly threaded through public relations and marketing efforts of all private, non-profit and public sectors. Social media buzz has become as important as media placements to many brands and organizations. But how do you get organic social media buzz? And especially, how do you get social media buzz within the Latino community when your brand/organization does not serve the community through targeted social media channels? You turn to an allied… the Latino Social Media Influencer (LSMI). By Andy E. Checo
Available on HispanicPRpro.com
It’s a Social World: Top 10 Need-to-Knows about Social Networking & Where It’s Headed
This report analyzes the current state of social networking activity around the globe, providing key insights into how social networking has influenced the digital landscape and implications for marketers operating in this social world.DOWNLOAD Report Here.
2012 Social Marketing & New Media Predictions.
Given the importance of new and social media on every aspect of business, the leadership team at Awareness Inc. connected with the influencers who are shaping the new marketing agenda. We contacted business and marketing experts, marketing leaders and agency visionaries to create a list of top 2012
predictions and trends. This white paper contains their collective intelligence and insights for what is to come next year. We hope you find these expert
predictions informative, educational and actionable so you, the business and marketing leaders of today, can successfully engage in the evolving ecosystem that supports the socialization of information, and are in a position to help businesses adapt to the new era of lasting relationships. DOWNLOAD Report Here.
Customer Service tops Social Discussions across Industries.
Marketers in various industries have different goals for their social media efforts, from direct response to branding to everything in between. And a vertical’s regulatory environment can lead to vastly different approaches and levels of engagement. But on the consumer side, one concern remains paramount: customer service.
Social Campaigns give long-term Boost to Brand Metrics.
As social media marketers become more and more accountable for the return on investment of their programs, some are also starting to see the long-term results of campaigns that work.
