The explosion of social and digital marketing, although enabled by technological advances, is fueled by consumption. Who is creating its future? I would argue that largely multicultural consumers in the U.S. and global consumers in emerging economies are driving the future of social and digital marketing. These segments are both lead (who influence other consumers) and heavy (who consume most) users. By Loida Rosario, Marketing Strategist and Innovation Guru
Social Marketing
Integrating Social Media into Business Process a Challenge.
Integrating social media into overall business processes is a challenge for many companies. Marketers, often having led the way in social media usage, must work with other teams and senior executives to bring about change within the company in order to integrate social throughout the organization.
Are Social Media Marketers improving their Measurement Skills?
Most marketers feel they are improving in their ability to measure the return on investment of marketing efforts, including certain elements of social media marketing.
Marketers look beyond Social Media Experimentation.
Marketers are becoming more mature when it comes to their social media marketing, and many in the US say they hope to move beyond the experimentation phase in the coming years.
Email Marketing & Social Media are top areas of Investment in 2012.
StrongMail announced the results of its “2012 Marketing Trends” survey, which provides unique insight into how businesses plan to budget and prioritize marketing dollars in the New Year. Conducted in November 2011, 939 business leaders participated in the global survey.
When will Social Media Measurement Mature?
Marketers know that counting fans, “likes” and followers is not the best way to measure success in social media marketing. Yet these metrics are often the top benchmarks for performance. It’s not surprising, then, that marketers consider calculating return on investment to be the biggest challenge of using social media, and that a majority of them believe they cannot measure social media campaigns effectively.
Univision Latino Social Media training for Nonprofit Organizations.
The program provided free social media and communications trainings to more than 150 organizations across Chicago, Dallas, Los Angeles, Miami, New York, San Antonio, San Diego and Washington, D.C.
Marketers look to Integrate Email, Social, Mobile.
Social media and mobile are quickly establishing themselves as more than marketing channels simply worthy of a test budget. And, as marketers continue to understand how to leverage both social and mobile to meet their overall marketing objectives, they are looking to better integrate them into their overarching marketing strategy, tying them to other more established digital formats, such as email.
70% of Digital Influencers engage with Public Relations Professionals through Social Media.
More than 70 percent of online media journalists and other content contributors now interact with public relations professionals through popular social media sites such as Twitter and Facebook, according to a 2011 survey of North
American online media conducted by Cision and Syracuse University’s S.I. Newhouse School of Public Communications. DOWNLOAD Report Here.
Report on Social Media: Swiss Luxury Watches
This report, by students in the 2011/12 Master in Marketing program at Switzerland’s University of Lugano, is to analyze the social engagement of three Swiss brands in social media: Rolex, OMEGA and Patek Philippe. DOWNLOAD Report Here.
Companies Worldwide Plan to increase Social Media Marketing
Social media is becoming an important part of business around the world, and companies in many regions are planning to increase their use of it in the coming months.
Consumers want a better experience, deeper engagement & more value from Brands through Social Media.
Consumers are positively engaged and highly loyal to the brands they choose to follow and “like” on social networking sites like Facebook, Twitter, LinkedIn and others. But according to the findings of the Chief Marketing Officer (CMO) Council’s new “Variance in the Social Brand Experience” study, consumers also have high expectations that social brands will offer unique experiences, savings, promotions, and even games as part of their social engagement. DOWNLOAD Report Here.
Agencies say No to Social Media Ads for Lead Generation.
While advertising and public relations agencies work with client campaigns on social networks, many of these agencies are not taking advantage of advertising for themselves in a social setting.
Smartphones to Drive Marketing efforts in 2012.
Smartphone applications and mobile barcodes — those funny-looking, pixilated squares appearing on everything from bus shelters to price tags — will spur innovation and sales in the marketing world in 2012, according to a new survey commissioned by AT&T. DOWNLOAD Report Here.
42% of American marketers are still in their infancy when integrating social media.
Out of 10 senior marketers in the US indicate that their company has either not engaged in or has only just started the integration of social media in their company. 42% are in an experimental stage and 16% indicate that social media is fully integrated in their companies. DOWNLOAD Report Here.
Domino’s Pizza celebrates first Global Domino’s Day on Facebook.
Domino’s Pizza is celebrating its worldwide presence by throwing a global pizza party. On Dec. 8, customers in 19 countries will be able to join the international party with Domino’s by receiving an offer for 50 percent off any menu-priced pizza ordered online through a specialized Facebook tab.
